Urang is a skincare brand founded in South Korea in December 2016 by Jina Lee, a holistic aromatherapist and mother, who developed her formulations from the concrete need to find safe cosmetics for her family, with atopic skin and prone to allergies. The name Urang (pronounced yoo-räng) means "organic love" in Korean and encapsulates the brand's philosophy: beauty as "naturalness found in safety." Each formula is born from the founder's original recipes, crafted without synthetic fragrances, chemical additives, parabens, or artificial preservatives. International certifications — including EWG, Soil Association, and National Organic Program — attest to an average content of over 99% natural ingredients and a certified organic share. The brand is cruelty-free and offers numerous vegan references.
The 19 Urang references available in the catalog cover the essential stages of the facial routine: cleansers, toners, botanical oil-based serums, targeted treatments, and masks. The range is built around high-quality plant oils — such as jojoba oil, Brazil nut oil, and babassu oil — combined with plant extracts and pure essential oils, following an approach that merges the tradition of Korean skincare with aromatherapy. The textures, often ultra-lightweight, have been designed for even the most reactive skin: dry, sensitive, and prone to allergic reactions. Before adding a new product to your routine, we recommend carefully reading the INCI on the label and, in case of doubt, consulting your trusted pharmacist or dermatologist.
Scroll through the selection to find the reference most suitable for your skin type and care habits: each product is accompanied by a complete technical sheet to help you choose wisely.
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