Shampoo

Shampoo is the foundation of every hair care routine: the product you use most often and the one that most significantly affects the health of your scalp and lengths. In this section, you will find the complete offer: shampoos for every type of scalp and hair, from gentle daily options to professional technical ones, from solid formats to specific post-treatment products.

How to choose the right shampoo

The rule that changes everything: shampoo is chosen based on the scalp, not the lengths. Oily scalps require balancing and light cleansing; dry or sensitive scalps need gentle surfactants and soothing active ingredients; dandruff and itching require specific formulations. The lengths are treated afterward, with conditioner and mask. Second criterion: washing frequency — those who wash every day need gentler formulas than those who wash twice a week. Third: technical needs — colored, bleached, or chemically treated hair requires dedicated shampoos that protect the investment made.

Frequently Asked Questions

What does sulfate-free shampoo mean?

It means it uses alternative, gentler surfactants: they foam less but cleanse just as effectively. Recommended for sensitive scalps, curly, colored, or treated hair.

How much shampoo should be used?

A hazelnut-sized amount for medium hair, applied to the scalp with a fingertip massage: the foam that rinses down is sufficient for the lengths.

Is double washing necessary?

Only if you use styling products or wash infrequently: the first wash removes, the second treats. In daily use, it is unnecessary.