Tola

Tola is a niche fragrance brand that originated in Dubai in 2013, founded by Emirati entrepreneur Dhaher Bin Dhaher. The chosen name is not random: tola refers to an ancient unit of measurement used in the trade of gold, oil, and precious raw materials in the Gulf regions, South Asia, and the Indian subcontinent — a direct reference to the value attributed to each olfactory creation. The founder's passion is rooted in family tradition: his mother was skilled in the art of bakhoor, a typically Emirati practice that involves the manual mixing of agarwood chips with fragrant oils. Dhaher Bin Dhaher then enriched this heritage with years of travel and experimentation with rare ingredients, creating compositions that intertwine Middle Eastern culture with a contemporary luxury aesthetic.

The Tola Selection on OneBioShop

The 28 products from the brand currently in the catalog belong to the fine fragrance line: they are primarily Eau de Parfum, designed as niche unisex fragrances with a strong narrative vocation. Each composition refers to a story, a place, or a memory related to the culture of the Persian Gulf, with accords ranging from the resinous and woody notes of oud and frankincense to spicy and floral hearts. Those approaching the brand for the first time can start by exploring the olfactory family that resonates most — woody, oriental, or floral — keeping in mind that the high concentrations generally ensure good longevity on the skin and fabric.

Scroll through the complete selection to find the Tola fragrance that best suits your olfactory identity: each product page includes the olfactory pyramid and the necessary information for an informed choice.