Reuzel

Reuzel is a Dutch brand of men's grooming born in the heart of Rotterdam, where two experienced barbers — Leen and Bertus, founders of the historic barbershop Schorem — transformed decades of professional experience into a line of products for men's styling. The name itself is a statement of intent: reuzel in Dutch means "lard," a clear homage to the origins of pomades, which were once formulated with animal fats. Launched in 2013, the brand has since developed through synergy with American production partners, gaining a global presence while maintaining a strong identity rooted in the old-school barber culture of Rotterdam. Almost the entire range is cruelty-free, with most references being 100% vegan.

The Reuzel Selection on OneBioShop

The 95 Reuzel references available in the catalog cover the entire male grooming ritual. The core of the offering is hair styling: water-based or oil-based pomades, pastes, waxes, and matte products, available in various degrees of hold and finish — from intense shine to a natural matte effect — to suit any hair type and length. Alongside this base, there are lines dedicated to beard and mustache care (balms, serums, mustache waxes), products for and aftershave, as well as shampoos and conditioners formulated for professional use. To navigate, it is helpful to start from the desired finish type and the necessary hold level: the segmentation of the range is designed to guide the choice precisely.

Explore the complete selection to find the Reuzel products best suited to your routine: each reference is accompanied by a detailed technical sheet to support you in making an informed choice.