Naif

Naïf is a Dutch skincare brand founded in 2013 by Jochem Hes and Sjoerd Trompetter, two fathers who, becoming parents for the first time, found it challenging to find truly transparent care products for their children's delicate skin. From that concrete need, a brand was born built around a principle of readability: ingredients of natural origin, formulations free from mineral oils, microplastics, parabens, silicones, and harsh sulfates, with at least 92% of the components being of natural origin. Products and packaging are made in the Netherlands or Belgium, and the brand is B Corp certified, an international standard that measures the social and environmental impact of the company. Over time, the range, initially created for infants and children, has expanded to the whole family.

The Naïf selection on OneBioShop

The 41 Naïf products available in the catalog cover the main categories of daily care: skincare for infants and children, lines for adults, bath and shower products, hair care, and sunscreens with mineral filters based on zinc oxide, formulated without chemical filters and respectful of marine ecosystems. The packaging is made from bioplastics derived from sugarcane. To navigate the selection, it is advisable to start from the skin type — infant, child, adult — and the category of use: body, hair, or sun protection. All products are dermatologically tested and suitable for vegan routines.

Scroll through the complete selection to find the Naïf products that best meet your family's needs: each product sheet includes the complete INCI list and usage instructions for an informed choice.