Luvos — full name Heilerde-Gesellschaft Luvos Just GmbH & Co. KG — is a German company founded in 1918, based in Friedrichsdorf, Hesse. Its identity element is Heilerde, literally "healing earth": a glacial loess extracted in Germany, composed of silicates, calcite, three-layer clay minerals, feldspar, dolomite, and a wide range of trace elements, free from chemical additives. The raw material is processed according to different degrees of fineness through a controlled grinding and sieving process. A family-run business for over a century, Luvos operates at the intersection of naturopathy and natural cosmetics, offering both formats intended for internal use — with the necessary medical references — and preparations for external application.
The 21 Luvos products available in the catalog cover the two souls of the brand: on one side, Heilerde in powder and capsules, available in different degrees of fineness, for use that should always be evaluated with your trusted doctor or pharmacist, especially in the case of ongoing drug therapies; on the other side, a cosmetic line — face masks, treatments, and skincare products — formulated with healing clay as the central ingredient, with BDIH certification, free from synthetic dyes, artificial fragrances, or preservatives, suitable for vegans as well. To navigate the range, it is useful to distinguish the references by intended use (internal or external) and by the degree of processing of the clay, clearly indicated on each label.
Browse the complete selection to discover which format best suits your care habits: each product sheet includes composition, usage instructions, and all necessary warnings.
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