Liu Jo

Liu Jo is an Italian fashion and lifestyle brand founded in 1995 by brothers Marco and Vannis Marchi in Carpi, in the manufacturing district of the Modena province. The name comes from the combination of the youthful nicknames of Marco Marchi — Jo — and a childhood friend, Liu: a personal root that has always nurtured the brand's identity. Starting as a knitwear line and then jeans, Liu Jo has progressively built a style universe that today encompasses ready-to-wear clothing, footwear, bags, jewelry, watches, and, more recently, fragrances and beauty products. The vocation remains consistent over time: to enhance a contemporary femininity that is sophisticated and free from conventions, with attention to materials and the care for detail typical of Emilian craftsmanship.

The Liu Jo selection on OneBioShop

Within the OneBioShop catalog, the 42 Liu Jo references belong to the Liu Jo Beauty line: fragrances and beauty proposals created to translate the same glamorous and contemporary DNA of the fashion brand into olfactory notes and cosmetic formulas. This includes eau de parfum, eau de toilette, and gift sets designed for those seeking a recognizable Italian signature, capable of expressing personality and style even in self-care. To navigate the selection, it is helpful to start from the preferred olfactory family — floral, oriental, fresh — and from the format most suitable for daily use or as a gift. The product sheets provide the complete composition and all useful information for making a choice.

Scroll through the Liu Jo selection available on OneBioShop to find the fragrance or beauty proposal that best aligns with your style or that of the person you wish to honor: over 180,000 health & beauty references in the catalog since 2018 also mean the possibility to compare, evaluate, and choose with the same calm one would have in a good perfumery.