Jowae

Jowaé is a phytocosmetic brand born from the collaboration between the herbal tradition of Asian pharmacology and French dermatological research, developed within the Alès Groupe. The name itself is revealing: Jowaé in Korean means harmony, and this word precisely defines the philosophy that guides every formula. The brand's references are formulated with an average of 95% natural origin ingredients, subjected to dermatological tests even on sensitive skin, and are free from parabens, phenoxyethanol, mineral oils, silicones, and animal-derived ingredients. The distinctive — and patented — ingredient is Lumifenol: an antioxidant extracted from Sempervivum Tectorum, a succulent plant known for its exceptional resistance to extreme climatic conditions, present in every product of the range. This is complemented by plants from the Korean tradition such as sacred lotus, white tea, red ginseng, bamboo water, and camellia oil.

The Jowaé selection on OneBioShop

The 26 Jowaé products available in the catalog cover the main stages of a complete facial routine: from cleansing — with gels, micellar waters, and cleansing milks — to moisturizing and corrective treatments, up to targeted care for face and body. The range is designed to adapt to different skin profiles, including sensitive and reactive skin. A useful guiding criterion is the four-step ritual inspired by K-beauty — cleansing, preparation, activation, correction — which the brand proposes as the basic structure of the daily routine. For those approaching this line for the first time, filtering by product type (cleansers, moisturizers, specific treatments) is the most direct way to identify the references best suited to their needs.

Explore the complete selection of Jowaé on OneBioShop: you will find detailed product sheets with ingredients, usage instructions, and formats, to choose with the same care you would use in a pharmacy.