Fresh was founded in 1991 in Boston, where Lev Glazman and Alina Roytberg opened a small apothecary-style shop with a clear idea: to combine natural ingredients sourced from around the world with an authentic sensory experience. What they could not find on the market — products that were both effective, indulgent, and pleasant to use — they chose to create themselves. Since 2000, the brand has been a Maison of the LVMH group, based in New York and distributed in over 25 countries. The identity of Fresh remains the same as its origins: naturally derived ingredients — sugar, soy, black tea, sake, clay, kombucha — reinterpreted through contemporary scientific research, in formulas that focus on both effectiveness and the sensory experience of textures and fragrances.
The 91 Fresh products available in the catalog cover the entire range of the brand: facial skincare (cleansers, serums, masks, eye treatments), lip care, bodycare, and fragrances. To navigate the selection, it is helpful to start from your main skin concern — hydration, evenness, purity, or an initial anti-aging routine — and filter by category. Each product label includes the ingredients and usage instructions; for questions about compatibility with other treatments or specific skin conditions, it is advisable to consult your pharmacist or dermatologist.
Scroll through the complete selection to find the Fresh formula that best suits your routine: each reference is described in detail with composition and usage methods, allowing you to choose with full awareness.
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