Ex Nihilo is a Parisian fragrance house founded in 2013 by Sylvie Loday, Olivier Royère, and Benoît Verdier — three figures with roots in the international luxury world. The name, a Latin expression meaning "from nothing," reflects the foundational philosophy of the project: to create something radically new, without precedents to follow or conventions to respect. The house has its Parisian reference point on Rue Saint-Honoré and operates with a creative model based on absolute freedom: the master perfumers are given a blank slate in choosing raw materials and in their compositional approach, without commercial or formula constraints. This is complemented by an exclusive personalization service called Osmologue, available in selected flagship stores around the world, which allows customers to tailor the fragrances of the main collections according to their olfactory preferences.
The 88 Ex Nihilo products available in the catalog cover the entire olfactory universe of the house: from the eau de parfum of the iconic collections — conceived as authorial reinterpretations of the great materials of haute perfumery — to discovery formats, and even accessories for personalizing the bottle. The collections stand out for their vocation and character: some explore high-ranking raw materials, others express a more urban and contemporary sensitivity, while others are born from collaborations with emerging talents in design and the arts. To navigate, it is useful to start from your olfactory profile — floral, woody, oriental, fresh — and consider the desired intensity level, information often available in the product sheets.
Browse the complete selection to find the Ex Nihilo fragrance that best matches your sensitivity: each product sheet includes the olfactory composition and the necessary information for an informed choice.
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