Alama

Alama Professional is an Italian haircare brand founded in 2018, bearing the signature of the Pettenon Cosmetics group: a reality active for over seventy years in professional cosmetics for hairdressers, with a well-established formulation know-how over time. The name is inspired by the Hawaiian word «malama», which means "to take care" and "to protect": an intention that permeates every aspect of the brand, from the selection of raw materials to the packaging. Made in Italy in every component, Alama Professional works with formulas developed with a minimum of 90% natural origin ingredients and at least 85% biodegradable ingredients. The attention to the environment extends to the packaging, which includes at least 50% recycled plastic and FSC certified paper, in line with a declared and measurable sustainability philosophy.

The Alama selection on OneBioShop

The 79 Alama products in the catalog cover the entire hair care ritual, organized into ten thematic lines designed for specific needs: from the restructuring of damaged hair (Repair) to deep hydration (Hydra), from color care (Color) to frequent washing (Frequent), up to solutions dedicated to straight hair (Liss), curly hair (Curl), blonde and bleached hair (NoYellow and NoRed), to the scalp with seborrheic imbalances (Zero Stress) and quick coloring (S.O.S. Color&Go). Navigating is simple: just start from your main need — structure, color, texture, or scalp sensitivity — to identify the reference line and complementary treatments.

Browse the complete selection to find the Alama routine that best suits your hair type: each product sheet provides detailed composition and usage instructions, allowing you to choose with awareness or consult with your pharmacist or trusted professional.