19-69 is a niche fragrance house of Swedish origin, founded by artist and product developer Johan Bergelin. The brand name is not just a simple number: it refers to a symbolic year of freedom, tolerance, and counterculture, values that form the core identity of every product. After a creative process lasting twenty-four months, conducted together with artisans from Scandinavia, France, and Italy, the first five fragrances debuted in 2017. The glass bottles — painted and screen-printed in Italy — reflect the colors of a rainbow that evokes a season of peace and emancipation. Each bottle is handmade: the small variations between one piece and another are a deliberate part of the product's character. Art, music, and cultures from different eras leave their mark on each fragrance, from the name to the olfactory composition.
The forty-four items in the catalog include unisex eau de parfum — designed from the outset for anyone, regardless of gender — as well as scented candles. Each fragrance is inspired by a specific era, culture, or geographical context: influences range from Africa to Asia, from Europe to the Americas, with references to iconic moments in the cultural history of the twentieth and twenty-first centuries. Those approaching the brand for the first time can navigate starting from the olfactory themes — green, woody, aromatic, aquatic — and delve into the narrative history of each fragrance through the accompanying booklet included in the packaging. Those who are already familiar with 19-69 will also find collaborations with external entities in the assortment, which have further expanded the creative repertoire of the house.
Explore the complete selection to discover which fragrance best reflects your moment, your memory, or the landscape you carry with you.
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