Wild

Wild is a British personal care brand founded in 2019 by Charlie Bowes-Lyon and Freddy Ward, launched in 2020 with a clear mission: to eliminate single-use plastic from bathrooms around the world. The starting point was the refillable deodorant, now the true flagship product of the brand, followed by body washes, lip balms, and hand washes. All products share two fundamental principles: formulas made up of over 90% natural origin ingredients and refillable aluminum packaging that can be paired with compostable refills. Wild is B Corp certified, vegan, and cruelty-free (Leaping Bunny), and is recognized as the first brand of refillable deodorants in the British market. In 2025, it became part of the Unilever group while maintaining its vibrant and recognizable visual identity.

The Wild selection on OneBioShop

The 12 Wild products available in our catalog cover the entire range of daily personal hygiene from the brand: refillable stick deodorants, roll-ons, body washes, and other formats from the line. The deodorants are formulated without aluminum and parabens, with ingredients like tapioca starch and cocoa butter; there is also a specific line without baking soda, designed for more sensitive skin. Before making a choice, we invite you to carefully read the labels of each product and, in case of doubts related to your skin or health, to consult your trusted doctor or pharmacist.

If you are looking for personal hygiene solutions that combine natural origin ingredients and a reduced environmental impact, the Wild selection is a concrete starting point. Explore the product sheet of each item to compare formulas, fragrances, and available formats.