Genus

Genus is a professional Italian hair care brand, distributed in over 35 countries and internationally recognized as a color specialist since 2010. It was born within Sun Sea Cosmetics, a company founded by partners with extensive experience in the professional distribution of hair cosmetics, established in 1996 in the North American market. The name recalls the Greek genos — family, tribe — with the intention of building a global community of professionals united by the goal of creating beauty. This international vocation is reflected in a range developed to meet the concrete needs of the professional salon, with formulations designed around specific actives and advanced hair technologies.

The Genus selection on OneBioShop

The 174 Genus products available in the catalog cover the main needs of professional haircare: from the treatment of colored hair — with lines formulated with hyaluronic acid to preserve the brilliance of cosmetic color — to those for dry, frizzy, or chemically treated hair, with ranges featuring argan oil, keratin, silk and milk proteins, macadamia oil, and panax ginseng for restructuring and nourishing actions. The offer is completed with lines containing trace elements for scalp rebalancing, styling products for daily shaping, and cosmetic coloring masks to modulate and prolong highlights over time. To navigate the references more effectively, it is useful to start from the hair type and the main need — hydration, restructuring, color protection, sebum control — and, in case of doubts, consult a pharmacist or a professional in the field.

Browse the entire Genus selection to find the line that best suits your hair routine: each product sheet provides the complete composition and usage instructions for informed use.