So Eco is a beauty accessories brand born with a clear mission: to bring tools for face, body, and hair into the daily routine that respect both the user and the environment we live in. Accredited by PETA as cruelty-free and vegan-friendly, the brand stands out for its careful selection of materials: the handles of the tools are made of bamboo, the brush fibers are synthetic Taklon — effective with both liquid and powder products — and the packaging is FSC certified, recyclable, plastic-free, and printed with soy-based inks. So Eco also has a concrete goal: to make all its products with natural materials or with at least 60% post-consumer recycled material. The environmental commitment extends to reforestation: through the partnership with Tree-Nation, the brand plants a tree for every 100 products sold.
The 16 So Eco items available in our catalog cover the main categories of a sustainable beauty routine: makeup brushes and kits, skincare tools, and accessories for body and hair care. Those approaching the brand for the first time can navigate starting from the usage category — makeup, face, body, or hair — and check the specifications of the materials in the product details. For those following a vegan regimen or who are sensitive to the cruelty-free issue, all products in the line share the same PETA certification: no animal testing, no animal-derived ingredients.
If you wish to explore the selection further or have questions about which tool best suits your needs, our team is here to help. Explore the So Eco selection: each product is accompanied by a complete technical sheet to help you choose wisely.
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