Liquid shampoos

Liquid shampoo is the classic format for hair cleansing: practical, measurable, and available in every possible variation — from gentle daily use to professional technical formulas, from family sizes to travel sizes. In this section, you will find the entire liquid offering: the widest range in terms of formulations and specificities.

How to choose the right liquid shampoo

The main criterion remains unchanged: choose based on the scalp (oily, dry, sensitive, with dandruff), not the lengths. However, for the liquid format, there are two additional factors: concentration — professional shampoos are often more concentrated and require smaller amounts, balancing the price — and specificity: it is in the liquid format that you find the richest range of technical formulations (post-color, anti-frizz, purifying, with specific active ingredients).

Practical tip: diluting the dose in your palm with a little water before application improves distribution and reduces consumption.

Frequently Asked Questions

Liquid or solid shampoo?

The liquid offers more technical variety and dosing convenience; the solid wins on sustainability and travel. The quality of cleansing, given the same formulation, is equivalent.

How much shampoo should be used per wash?

A hazelnut-sized amount for medium hair: the right quantity is one that massages the scalp without creating mountains of foam — excess foam is marketing, not cleansing.

Are concentrated shampoos worth it?

Yes, if dosed correctly: they last longer and travel better. The cost per wash often beats traditional formats.