Nouba

Nouba is a professional makeup brand founded in Milan in 1978 by Rosy Armanini, an Italian makeup artist who, during a trip to Sudan, was struck by the way the Nuba tribes used color as a form of communication and cultural identity. From that encounter between two worlds, the foundational intuition of the brand was born: color not as an ornament, but as a language. Upon returning to Italy, Armanini translated that approach into the world of makeup, combining the expressive power of pigments with the rigor of Italian cosmetics. Even today, every Nouba product is entirely made in Italy, from formulation to packaging, and the brand is distributed in over forty countries with more than two thousand points of sale worldwide.

The Nouba selection on OneBioShop

The Nouba catalog available on OneBioShop features over a hundred references covering the main categories of face, eye, and lip makeup. You will find foundations and complexion products in their various textures and finishes, powders — a category in which the brand boasts a long technical tradition — as well as eye contour products, mascaras, eyeshadows, and a wide range of lip colors. A distinctive feature of the line is the focus on the multifunctionality of the formulas and the chromatic intensity, elements that make the products suitable for both everyday use and more structured makeup looks. To navigate the selection, it is helpful to start from the product category you want to explore — face, eyes, or lips — and filter based on the desired texture or function.

If you are looking for Italian-based makeup, with a solid formulation history and a recognizable color identity, the Nouba selection offers a strong starting point. Explore the available references to find the products that best suit your routine.