Novex

Novex is a Brazilian brand entirely dedicated to hair care, developed by the company Embelleze, a well-established player in the Brazilian cosmetics scene. Novex Embelleze is a 100% Brazilian brand dedicated to hair care, and its identity is built around a precise principle: to formulate treatments capable of meeting the needs of every hair type, from the finest structure to the most rebellious. To satisfy all hair types, Novex is available in formulas enriched with vitamin E, Brazilian keratin, olive oil, argan oil, bamboo shoots, and coconut oil. The brand's approach is practical and inclusive: to offer intensive treatment rituals that are accessible even in the home routine, without sacrificing the richness of raw materials typical of Brazilian tradition.

The Novex selection on OneBioShop

The 35 Novex products available in the catalog cover the entire hair care routine: Novex is a 100% Brazilian reality whose catalog includes shampoos, conditioners, masks, leave-ins, and treatments designed to meet the needs of every hair texture. The brand also offers vegan and organic options. To navigate the selection, it is useful to start from the hair type: many Novex lines are designed to enhance natural curl and reduce frizz, with particular attention to curly and wavy hair. Those with dry or damaged hair will find treatments based on nourishing oils; those seeking discipline and smoothness can turn to formulas with Brazilian keratin. The sizes are generous — masks are also available in large formats — making them suitable for both continuous personal use and for those managing hair care in the family.

Browse the complete selection of Novex on OneBioShop to find the treatment that best suits your routine: each product sheet includes the composition and usage instructions, essential elements for an informed choice.