Denim

Denim is a men's grooming brand that originated in 1976 in the British laboratories of Fabergé, making its way to the Italian market in the late seventies with its After Shave Original, which quickly became a reference in the mass market segment. In the eighties, its television presence — featuring one of the most memorable commercials of the time — and sponsorship in Formula 1 helped to root the brand in the collective male imagination of Italy. Over time, the management of the brand has passed to other operators, with production remaining in Italy; today the brand is owned by Codaa and the official website is denimforman.com. The identity of Denim revolves around a direct, dynamic, and spontaneous man: an accessible personal care proposition, recognizable for its bold and long-lasting fragrances.

The Denim selection on OneBioShop

The Denim catalog available on OneBioShop features 26 references dedicated to men's daily care. The range includes spray deodorants, aftershaves, colognes, and eau de toilettes, distributed in the brand's historic olfactory variants — including the Original, Musk, and Black lines — as well as shower products. Those approaching the brand for the first time can start with the classic references, ideal for an essential routine; those looking for a more intense or fresher variant will find immediate points of reference in the different aromatic variations. The presence of practical formats makes the range suitable for both daily use and for those who want to always have a reliable product on hand.

Scroll through the complete selection below to compare the available references and identify those that best suit your personal care habits.