BlanX is an Italian brand of cosmetic oral hygiene, produced by Coswell S.p.A., an Italian company that has been present in the personal care sector for over fifty years. What distinguishes BlanX in the landscape of toothpaste is the use of Arctic lichens — particularly Cetraria islandica and Usnea barbata — as a patented active ingredient at an international level. This formulation choice, combined with the use of non-abrasive silicas and fluoride salts, defines an approach aimed at deep cleaning without compromising the integrity of the enamel. BlanX formulas are free from animal-derived ingredients and are therefore suitable for a vegan regimen; most references are designed for daily use.
The 13 BlanX references available in the catalog cover the entire range of the brand: from classic toothpaste based on Arctic lichens to more advanced lines, including the O3Xygen Power treatments — formulated with 100% natural molecular active oxygen for stain-fighting action — and the offerings based on active carbons of plant origin, designed for a non-abrasive purifying clean. There are also formulas dedicated to sensitive teeth and treatment solutions, such as whitening pens for on-the-go use. Each product meets specific needs: it is useful to read the instructions on the label carefully and, in case of doubts related to particular sensitivities or oral health issues, consult your trusted doctor or pharmacist.
Scroll through the selection to find the reference that best suits your oral hygiene routine: the sheet for each product provides the complete composition and usage instructions for an informed purchase.
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