APLB — an acronym for A Plus B — is a K-beauty brand originating from South Korea, built around a precise philosophy: the combination of two distinct elements generates a result greater than the sum of its parts. This vision translates into formulations that combine active ingredients of natural origin — such as glutathione, niacinamide, peptides, retinol, and azelaic acid — with delivery technologies inspired by Korean dermatological research. The brand is entirely produced in South Korea and stands out for its transparency-oriented formulation approach: clearly declared ingredients, defined concentrations, and communication free from excessive promotional claims. The range covers face skincare, body care, and hair care, with a particular focus on skin tolerance even for the most reactive skin types.
In the 40 APLB products available in our catalog, you will find the entire architecture of the brand: concentrated serums and ampoules, face and body creams, cleansers, toners, sheet masks, sunscreens, and hair care formulas. The lines are distinguished by their active protagonist — from the glutathione-niacinamide combination designed to even out the complexion, to retinol paired with vitamins C and E for antioxidant needs, to collagen with EGF peptides for those seeking a toning routine. Each reference includes the complete composition with the corresponding concentrations on the label: we invite you to read it carefully and, in case of doubts about compatibility or suitability, to consult your pharmacist or dermatologist.
Scroll through the selection to find the formula that best suits your routine: the product sheet for each item provides all the necessary details for an informed choice.
Free shipping on all orders from Europe over 99€
Worldwide shipping, Trusted Shops Buyer Protection
Excellent reviews on Trustpilot, take a look
Shop modo ultra securely on our website
Receive updates and promotions on all our brands and products