Skin79 is a South Korean cosmetic brand founded in 2004, whose name comes from a phonetic play: in Korean, the number "79" is pronounced similarly to the word "friend," and the brand's identity is built around this idea of a daily ally for skin care. Skin79 is recognized as the first company to bring BB Cream — literally Beblesh Balm, in the brand's terminology — to the mass market, starting in 2006. The brand's approach is based on three declared principles: simplicity of routines, essential formulations without superfluous ingredients, and research focused on the real needs of the skin. The company has roots in the production of cosmetic ingredients, from which it has developed over time a dermatological know-how applied to products for all skin types.
The 40 Skin79 products available in the catalog cover the entire K-Beauty routine: from the iconic multifunctional BB Creams — which combine base, hydration, and sun protection in one step — to masks, cleansers, toners, and day and night creams. Those approaching the brand for the first time will find a solid starting point in the BB Creams, available in variants designed for different skin types: from oily skin to drier or sensitive skin. More experienced K-Beauty enthusiasts can explore the specific treatment lines, which incorporate characteristic ingredients of Korean cosmetics such as plant extracts, snail mucin, and niacinamide. The range caters to both a female clientele and those seeking solutions dedicated to men's skin.
Browse the complete selection to find the product best suited to your skin type and daily care habits.
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