Rimmel

Rimmel London was founded in 1834 when Eugène Rimmel and his father established the House of Rimmel in London, on Bond Street. Of French origin, Eugène became one of the key figures in the history of modern cosmetics: among his most documented contributions is the creation of the first non-toxic commercial mascara, an innovation that left such a deep mark that the name "rimmel" became synonymous with mascara in several European languages, including Italian. Since 1996, the brand has been part of the Coty group, which distributes its products worldwide, maintaining the London soul and urban identity that characterize it.

The Rimmel selection on OneBioShop

With over 570 references in the catalog, the Rimmel section of OneBioShop covers the entire range of color cosmetics from the brand: products for eyes, lips, complexion, and finishing, designed for those seeking accessible makeup without sacrificing vibrant colors and constant attention to formulation. The brand's positioning — generally accessible and oriented towards personal expression — makes it a suitable choice for both those approaching makeup for the first time and those looking to expand their routine with tried-and-true references. To navigate the selection, it is helpful to start from the product category (eyes, lips, face) and the desired finish type.

Scroll down the page to explore the entire Rimmel offering available on OneBioShop: each product sheet includes ingredients, format, and all the useful information for an informed choice.