Purito

Purito is a skincare brand founded in Seoul, South Korea, with a clear mission: short formulas, selected ingredients, and total transparency on the label. The name combines the Korean term 정화 (purification) and the Chinese character 土 (earth/soil), encapsulating in one word the brand's dual commitment: respect for the skin and respect for the planet. Purito positions itself in the clean minimalist K-beauty segment, far from ten-step routines: each product is born from the combination of Korean botanical actives — centella asiatica, panthenol, ceramides, hyaluronic acid — with proven effective functional molecules, systematically avoiding synthetic fragrances, parabens, mineral oils, and harsh sulfates. All products are vegan and cruelty-free, certified by recognized international bodies, and the packaging is designed to reduce environmental impact: recyclable materials, biodegradable labels, soy-based inks.

The Purito selection on OneBioShop

The 42 Purito products available in the catalog cover the entire cycle of a dermatologist-oriented routine: cleansers, toners, serums, moisturizers, and sunscreens. The common thread is the care of the skin barrier: the formulas are designed for sensitive, reactive, or compromised barrier skin, but the lightness of the textures also makes them suitable for those looking to simplify an already established routine. First-time users can focus on the centella-based lines, particularly indicated for redness and irritation, and on the ranges with panthenol, designed for the skin's hydration support. For any sunscreens and supplements present, we invite you to carefully read the instructions on the label and, in case of doubt, consult your trusted doctor or pharmacist.

Scroll through the selection below to compare the available formulas and identify the products best suited to your routine: each product sheet includes the complete INCI and usage instructions provided by the manufacturer.