Neqi

Neqi is a professional haircare brand belonging to the New Flag group, first introduced in 2020 as the latest member of the New Flag family. Its positioning lies at the intersection of salon performance and everyday accessibility: the stated mission is to make professional hair care accessible to everyone, regardless of hair type, age, or gender. A distinctive identity element of the brand is its signature scent: Alberto Morillas, one of the most influential perfumers of our time, known for timeless fragrances like CK One and Acqua di Giò, has created for Neqi not just a perfume, but a fragrance specifically designed for hair products. On the formulation front, the references are based on a vegan formulation enriched with functional ingredients for professional performance. The bottle design, crafted by a designer who has previously created packaging for international luxury brands, completes an identity aimed at enhancing even the routine moment.

The Neqi selection on OneBioShop

The twenty Neqi products available in the catalog cover the main needs of hair routines: cleansing treatments, conditioners, and masks for the Moisture Mystery and Repair Reveal lines, glossing masks with toning pigments, styling sprays, and hair perfumes. The range includes references dedicated to both daily care and more targeted treatments, designed to support every hair type at every stage of the routine. Those new to the brand can start by focusing on their primary goal — hydration, repair, or shine — and build a coherent routine from there. For any doubts about the most suitable choice for their hair situation, consulting with a pharmacist or a hair care professional remains the most reliable point of reference.

Scroll through the selection below to explore the entire Neqi offering: each product sheet provides the complete composition and usage instructions to guide you towards an informed choice.