Fluff is a cosmetics brand founded in 2018 in Melbourne, Australia, by Erika Geraerts. Its premise is as simple as it is radical: makeup is something beautiful, but not essential. This perspective has shaped every choice of the brand, from positioning to formulation. Fluff lines are vegan, cruelty-free, and free from palm oil and parabens; the iconic packaging — the Cloud Compact made of Zamac alloy — is refillable and plastic-free, designed to last over time as a valuable object, not to be replaced. The range is intentionally limited: Fluff favors a few selected, multi-use products that enhance natural features without covering them up.
The 42 Fluff products available in our catalog include the casual cosmetics collection from the Australian brand: bronzing powders, lip oils, and cream blushes, all housed in the distinctive refillable metal compacts. These references are suitable for those seeking a simplified routine, with formulas based on naturally derived ingredients and an aesthetic approach focused on naturalness. To navigate the selection, it is helpful to start from your skin tone and the desired effect: the available shades range to suit different skin tones. Those wishing to delve into the composition of each formula can refer to the product label or consult their trusted pharmacist.
Browse the complete Fluff selection on OneBioShop to find the references best suited to your daily routine: each product page includes the full INCI list and all the necessary information for an informed choice.
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