Etude

Etude is a South Korean cosmetics and makeup brand, part of the Amorepacific group — one of the leading beauty conglomerates in Asia. The company's roots date back to 1966; the name Etude (from the French étude, "study") was officially adopted in 1997, evoking the idea of a continuous creative exercise, similar to Chopin's musical studies. The brand stands out in the K-beauty universe for its offering built around the concept of "Makeup Play": makeup as a form of personal expression, accessible, colorful, and free from rigid aesthetic constraints. The visual identity — broad palettes, playful packaging, vibrant color schemes — consistently reflects this philosophy across the entire range.

The Etude selection on OneBioShop

The 41 Etude products in the catalog cover the two souls of the brand: makeup — with solutions for lips, eyes, and complexion — and skincare, where Etude has developed lines dedicated to sensitive skin, with formulations mindful of pH and the skin barrier. Those approaching the brand for the first time will find a natural entry point in the face offerings; while those already familiar with K-beauty can explore the products for eyes and lips, a category in which Etude has built a particularly recognizable repertoire over time. For any doubts about compatibility with your skin type or specific ingredients, we invite you to consult the product leaflet for each item or to reach out to your pharmacist or dermatologist.

Browse the complete selection below: you will find product sheets with ingredients, format, and usage instructions — everything you need to make an informed choice.