3ina

3INA (pronounced mee-nah) is a makeup and skincare brand founded in Spain in 2016, based in Madrid and distributed in over forty countries. Born with the intent to dismantle the idea that a single aesthetic standard can work for everyone, the brand builds its identity around color, inclusivity, and ethical production: all formulas are cruelty-free, the range is entirely vegan, and production takes place within the European Union. In 2024, 3INA became the first color cosmetics brand to obtain B Corp certification, a recognition that attests to concrete and measurable commitments in environmental and social areas. Also unique is the color identification system: instead of evocative names, each color carries a unique numerical code — the so-called Colour Coding — designed to make the choice more transparent and less influenced by external expectations.

The 3INA selection on OneBioShop

The 133 3INA products available in the catalog cover the main categories of makeup: face (foundations, primers, blush, contouring), eyes (mascara, eyeliner, eyeshadows), lips, nails, and accessories, as well as skincare offerings. The formulas are developed in collaboration with specialized European laboratories, with particular attention to color payoff, longevity, and versatility of use. The multitasking nature of many products makes them suitable for both those approaching structured makeup for the first time and those looking for more elaborate solutions. To navigate the selection, it is helpful to filter by category or by type of finish, allowing you to quickly identify the reference that best meets your coloring and texture needs.

Browse the entire 3INA selection to discover which offering best fits into your routine: each product sheet includes the complete composition and usage instructions to make an informed choice.