Lbty

Lbty is the beauty brand that was born in 2023 from the iconic London department store Liberty London — a British institution whose sign has been prominently displayed for generations on the front of Great Marlborough Street. The name is the typographic transcription of Liberty itself: the letters of the logo come directly from the original lettering of the store's historic sign, signaling a visual identity built with extreme coherence. Lbty specializes in artistic perfumery: each fragrance is created as an olfactory translation of a Liberty archive print, entrusting the composition to internationally renowned perfumers. The result is gender-neutral eau de parfum, designed for those seeking a fragrance with a precise narrative behind it, not just a sensory note.

The Lbty Selection on OneBioShop

The seven Lbty products available in the catalog all belong to the brand's fine perfumery line. Each reference corresponds to a distinct olfactory identity — from botanical freshness to warmer, woodier compositions — and carries with it a reference to the textile archive that inspired it. To navigate through the offerings, it is worth starting from your preferred register: those who love floral and airy notes will find different compositions compared to those who prefer more intense and enveloping bases. In any case, these are fragrances crafted with selected raw materials, in collectible formats.

Scroll through the Lbty selection below to compare the individual offerings, and if you have any doubts about your choice, do not hesitate to consult your trusted pharmacist or perfumer for personalized guidance.