Lamel

Founded in 2012 by Natalia Iaromenko, Lamel is a decorative cosmetics brand with roots in London and Ukraine, now distributed in over twenty markets across Europe, North America, and the MENA region. The brand is part of Beauty Tech Corp and stands out for its clear philosophy: multifunctional formulations, accessible price ranges, and cruelty-free certification according to PETA standards. The entire range — which exceeds three hundred references — is never tested on animals, a structural choice rather than a mere marketing claim.

The Lamel selection on OneBioShop

The 111 Lamel references available in our catalog cover the main makeup categories: complexion and finish (primers, blushes, highlighters), lips (pencils, lipsticks, glosses), eyes and brows (mascaras, eyeliners, eyeshadows, brow products). The brand offers both a continuous line of everyday products and limited-edition seasonal capsules, designed for those who follow the evolution of trends without sacrificing daily usability. First-time visitors to the brand can start with the most popular categories — face and lips — before exploring the eye lines, where Lamel has built a recognizable color identity.

Scrolling through the complete selection is the most direct way to get a concrete idea of the breadth and consistency of this brand: navigating by category will allow you to quickly identify the references best suited to your routine.