Joico

Joico was founded in 1975 in Los Angeles, California, with a clear idea that at the time represented a break from the norm in the industry: instead of masking hair damage with superficial agents, it aimed to act from within, reconstructing the structure of the hair fiber. The name itself recalls the acronym for Joy of Interaction with Cosmetology, and that vocation for joy — encapsulated in the motto the joi of healthy hair — runs through the entire identity of the brand. Today, Joico is part of the beauty portfolio of Henkel, an international group that ensures its distribution worldwide, while still maintaining the professional DNA of its salon origins. In 2025, the brand celebrated its fiftieth anniversary, a milestone that testifies to a rare consistency of vision in the professional haircare landscape.

The Joico selection on OneBioShop

The 89 Joico products available in the catalog cover the entire hair care cycle: from cleansing to reconstructive treatments, from professional coloring to styling, and even specific protection systems for chemically treated, colored, or heat-stressed hair. The common thread of the lines is the scientific approach to formulations: technologies such as Quadramine Complex and SmartRelease Technology — a liposome system that gradually releases active ingredients — reflect applied research aimed at measurable results. Those seeking a targeted care path will find references designed for fine, curly, bleached, fragile, or color-sensitive hair, all developed with the consultation of salon professionals.

Scroll through the complete selection to find the line most suitable for your hair type: each product sheet provides detailed composition and usage instructions for precise orientation.