Joico

Joico it's a brand that delivers professional hair products, aimed at restore strength, the shine and the hair health. Its mission is to spread the joy of healthy hair to every stylist and client, helping create a more beautiful world. Since 1975, Joico pioneered the use of keratin protein to truly repair hair.

Over the years the company has developed amino acid complexes and advanced technologies such as Quadramine Complex® and the Bio-Advanced Peptide Complex®, that have revolutionized the haircare industry. Additionally, it introduced ArgiPlex technology to strengthen hair during the coloring process and launched the Defy Damage ProSeriesTM with SmartReleaseTM technology to protect and improve hair health. Joico continues to be a cutting-edge brand, committed to delivering innovative solutions for hair health.

Take advantage of the discounts Joico exclusive and discover our unmissable offers on its products. Buy Joico online on our website at affordable prices. Don't miss the opportunity to improve the health of your hair with Joico.