Inoar is a Brazilian professional cosmetics brand that originated in São Paulo, in the Morumbi neighborhood, where the salon Inô Oficina do Cabelo founded by Inocência Manoel quickly became a reference point for professional hairstylists seeking innovative treatments. From this artisanal reality, centered around liquid keratin combined with treatment oils, a brand emerged that is now present in over 42 countries with offices in more than 30 cities worldwide. The identity of Inoar is based on three declared pillars: respect for people, for animals, and for the environment — a commitment that translates into cruelty-free formulas and a concrete focus on the sustainability of raw materials.
The 48 Inoar products available in our catalog cover the entire spectrum of professional hair care routines: from keratin-based smoothing treatments — the brand's historical specialty — to lines dedicated to curly and wavy hair, as well as nourishing ranges with argan oil and sulfate-free shampoos for those seeking gentler formulas. The selection includes products designed for both salon use and home maintenance, tailored for different hair types: straight, wavy, curly, and coily. Please read the product descriptions carefully to identify the format and line that best suit your hair type and care habits.
Browse the complete collection to discover which Inoar line best meets your hair's needs: each product page includes ingredients, usage instructions, and format, so you have all the information at your fingertips.
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