"Real Men Wear Pink” under the slogan “The Real Man Wears Pink", Joop relaunches its classic Joop! Man with una strong advertising campaign that leaves aside the classicism of the brand to present itself in a world governed by seduction, malizia and sensuality. This fragrance, created in 1989 by Michael Almairac, decided to revamp its image to reach a more modern audience and leave behind the classic perception we all have in mind when we think of it. This was the company's second fragrance. Joop! , which at the time was una turning point in the perfumery sector, thanks to the inclusion of sweet aromas in the men's field. Joop! The man seduces, but is never seduced, a bold, charismatic and engaging profile that becomes una "Addiction at first sight." Its distinctive track uses terms and aromas closely linked to femininity to enhance virile appeal. Una Masculinity expressed through sweet, gourmet, floral aromas and flashes of an aphrodisiac character such as cinnamon and patchouli. Una olfactory bomb that marked una Before and after in the late 1980s. Nocturnal allusions. This fragrance has a marked nocturnal character, enveloping and voluptuous notes suitable for any level of formality and which arouse interest and curiosity wherever they go, leaving una A unique and unmistakable signature. An unalterable bottle. Since its inception, the company has kept its perfume packaging intact. With a classic and simple style, it adopts una of the most common silhouettes of his birth years. His internal fluid takes on an intense pink color, una A true challenge to the rules of masculinity, he asserts that "the authentic man is the only one capable of wearing pink" without fear or shame. He's the coolest flanker. Given his long history, many flanks have been created over the years. The most notable is perhaps JoopHomme Sport, its fresher and more casual version, featuring aquatic notes.
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