Wella

Wella was founded in 1880 in Germany by Franz Ströher as a production business for tulle for wigs. In the 1920s, his sons Karl and Georg registered the name Wella — which means wave in German — as the official brand, steering the company towards professional hair cosmetics. Today, Wella Company is a multinational based in Geneva, internationally recognized as a benchmark for salon hair coloring, and leading a group that includes, among others, Nioxin, Sebastian Professional, ghd, and OPI. Its identity revolves around three established pillars: scientific research applied to formulas, technical updates for professionals, and respect for hair structure at every stage of treatment.

The Wella selection on OneBioShop

With over 1,730 references in the catalog, the Wella selection at OneBioShop covers the entire range of the brand: permanent and semi-permanent coloring lines, reconstructive and post-color maintenance treatments, styling products with adjustable hold, scalp care, and collections designed for specific needs such as fine, curly, or chemically treated hair. Each segment is structured to support both the end consumer seeking salon results in their daily routine and those who wish to delve deeper into the technical protocol recommended by specialists. To navigate the selection, it is helpful to start from your main need — color, structure, or volume — and refine your choice by filtering by line or format.

Browse the complete Wella selection, and if you have any doubts about a product's compatibility with your hair type, the OneBioShop team is available for personalized guidance.