REF — an acronym for Reference of Sweden — is a professional hair care brand that originated in Stockholm in 2004, founded by salon professionals with the aim of creating a highly effective line without compromising on ethical and environmental responsibility. The brand's identity is rooted in Scandinavian values of cleanliness, essentiality, and transparency: each product is formulated without parabens or sulfates (SLS/SLES), is certified 100% vegan and cruelty-free, and incorporates naturally derived ingredients combined with advanced scientific solutions. The numbering system that identifies each product — rather than fanciful names — reflects the philosophy of clarity and rigor that characterizes the brand. Today, REF is distributed in over 30 countries worldwide.
The OneBioShop catalog features 220 REF Stockholm references, organized by need and hair type: from lines dedicated to intense hydration to those for volume, from thermal protection to treatments for colored hair, and an extensive range of styling products. To navigate, it is helpful to start from your main need — dryness, fragility, lack of volume, chemically treated hair — and follow the REF numbering system, designed specifically to simplify the choice. Those who have doubts about the most suitable routine can consult their pharmacist or trusted advisor before building their daily ritual.
Browse the complete selection of Ref below: each product sheet includes composition, usage instructions, and all the necessary information for an informed and conscious choice.
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