R5 is an Italian brand based in Bergamo, established as a Benefit Corporation and certified Plastic Negative in partnership with rePurpose Global. Its identity revolves around five words — Rethink, Refill, Reuse, Reduce, Relax — which are not just a claim but the criteria by which every product is designed. The starting point is a concrete observation: the vast majority of the volume of a conventional detergent is water, transported in single-use plastic bottles. R5 addresses both issues by offering concentrated formulas in solid or tablet form, reusable bottles for life, and plant-based ingredients. The range covers personal care — solid shampoos, conditioners, scrubs, facial cleansers — made with at least 97% natural ingredients and produced 100% Made in Italy. The products are vegan, cruelty-free, and tested by independent laboratories.
The five R5 items available in the catalog belong to the personal care line: solid and concentrated formats designed for those who want to reduce plastic in the bathroom without sacrificing performance comparable to — or superior to — conventional products. To navigate the selection, it is useful to start with the format (solid or refill) and the type of use — hair, body, face — always checking the indications on the label for any individual skin sensitivities. In case of doubt about compatibility with your routine or specific skin conditions, the advice remains to consult your pharmacist or dermatologist.
Scroll through the selection below to compare the available references and find the R5 product that best suits your daily habits.
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