Foundation

Foundation is the most important decision in makeup: the base that evens out, corrects, and determines the outcome of everything that follows. In this section, you will find every type — fluid, compact, cushion, mineral, stick — in all coverages and finishes, from brands that have made face base a science.

How to choose the right foundation

Three decisions in sequence. The shade: test it on the jawline in natural light, never on the back of the hand — and the undertone (warm, cool, neutral) matters as much as the depth of color. The coverage: light for a skin-like effect and daily use, medium to even out, full to correct significant discolorations — the current trend favors buildable formulas, starting light and intensifying where needed. The finish for your skin type: luminous and hydrating for dry skin, mattifying for oily skin, natural for combination skin — a great foundation with the wrong finish can turn into a bad foundation in three hours.

Frequently Asked Questions

How do I determine my undertone?

Greenish veins on the wrist = warm, bluish = cool, mixed = neutral. Alternatively: if gold looks better on you than silver, you are likely warm.

Should I change my foundation between summer and winter?

Often yes, by half a shade: skin darkens in summer and lightens in winter. Many keep two shades and mix them during the transitional seasons.

Is primer necessary?

Not always, but it helps where needed: it smooths pores on oily skin, hydrates dry skin, and extends wear on important days.