Lycia is an Italian personal care cosmetics brand, founded in 1979 and now part of the Sodalis group. Its story began with the launch of the first deodorant cream distributed in pharmacies, followed in the early 1980s by the first depilatory strips and, shortly after, a line of intimate cleansers. This journey — from hygiene to depilation, to facial cleansing — still defines the brand's identity today: a well-established reference in women's daily routines, with products entirely Made in Italy, formulated with controlled origin raw materials and subjected to dermatological tests. Lycia excludes animal derivatives from its formulations and has started using recycled plastic packaging, indicating a growing commitment to sustainability.
The 60 Lycia products available in the catalog cover the brand's historical areas: deodorization — in cream, roll-on, vapo, and spray formats — depilation with strips, waxes, and creams designed for the face, body, and sensitive areas, intimate hygiene, and facial cleansing, including micellar waters, pads, and makeup remover wipes. The formulations are dermatologically tested and tailored for different skin types, from sensitive to normal skin. To navigate the selection, it is helpful to start from the area of the body or the specific need — protection, removal of unwanted hair, makeup removal — and always check the indications on each product's label.
Scroll through the complete selection to find the most suitable references for your routine: each product sheet includes the composition, usage instructions, and all the necessary information for an informed choice.
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