Joico

Joico it's a brand that delivers professional hair products, aimed at restore strength, the shine and the hair health. Its mission is to spread the joy of healthy hair to every stylist and client, helping create a more beautiful world. Since 1975, Joico pioneered the use of keratin protein to truly repair hair.

Over the years the company has developed amino acid complexes and advanced technologies such as Quadramine Complex® and the Bio-Advanced Peptide Complex®, that have revolutionized the haircare industry. Additionally, it introduced ArgiPlex technology to strengthen hair during the coloring process and launched the Defy Damage ProSeriesTM with SmartReleaseTM technology to protect and improve hair health. Joico continues to be a cutting-edge brand, committed to delivering innovative solutions for hair health.

Take advantage of the discounts Joico exclusive and discover our unmissable offers on its products. Buy Joico online on our website at affordable prices. Don't miss the opportunity to improve the health of your hair with Joico.
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Health and wellness

The philosophy of Joico It is to return their strength, shine and health optimal to the hair through its professional hair products.

The promise of Joico It is "the joy of healthy hair", committing itself to providing products that improve hair health.

Joico It introduced innovative technologies such as the Complex® squares, the Bio-Advanced Peptide Complex®, and the Argipplex technology to improve the hair condition.

Products Joico They repair, strengthen and improve hair shine, offering visible and lasting results.

Yes, Joico It offers specific products for hair coloring, such as the Lumishine Repair+ Color line.

Products Joico They contain key ingredients such as keratin proteins, amino acids, lipids and biomimetic ceramids to provide hair nourishment and repair.

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