Elroel

Elroel is a South Korean cosmetics brand founded in 2014 by make-up artist Yoo Yang Hee, a professional with over thirty years of experience in the fashion and entertainment industry, where she has worked alongside models and well-known figures in the Korean scene. The brand's name already encapsulates its philosophy: an acronym for ELegant ROmantic ELle, it evokes the image of a woman who chooses to enhance her authentic beauty rather than hide it. In line with the K-Beauty approach, Elroel develops its products starting from the selection of ingredients — including aloe vera, birch sap, collagen, and functional botanical extracts — with the aim of creating multifunctional formulas, with a lightweight texture, designed for simple and quick daily use. The brand has been present in the European market since 2019 and has received international recognition, including a mention at Cosmoprof in Bologna.

The Elroel selection on OneBioShop

The three Elroel products available in the catalog belong to the facial cosmetics area and encompass both the make-up and skincare segments. Those approaching this brand will find offerings that combine coverage and treatment in the same step: foundations and makeup bases with SPF 50+ sun protection, formulations for skin care and cleansing with botanical-derived ingredients. Before adding a new product to your routine, it is always helpful to read the label carefully and, in case of doubts about compatibility or specific skin sensitivities, consult with your trusted doctor or pharmacist.

Scroll through the selection below to compare the available references and find the one that best suits your daily care needs.