Hair Dye

Home hair coloring has become a mature technology: permanent dyes, tone-on-tone, reflective colors, and colored treatments now cover every need — from total gray coverage to temporary highlights — with results that come close to salon quality. In this section, you will find all types of dye and leading brands, from traditional chemicals to formulations with plant-based ingredients.

How to choose the right dye

First decision: the type of coloring. Permanent dye covers 100% of grays and lightens; tone-on-tone reflects and partially covers, blending (ideal for the first grays), fading in 20–30 washes; reflective colors and temporary dyes play without commitment. Second decision: the shade — the prudent rule is to stay within two shades of your natural color, and in case of doubt, choose the lighter shade: darkening later is easy, lightening is not.

Always, without exceptions: the sensitivity test 48 hours before application, as indicated by the manufacturers, and the declared processing times — not a minute more.

Frequently Asked Questions

What is the difference between ammonia and ammonia-free dye?

Ammonia opens the cuticles to allow the color to penetrate; ammonia-free formulas use gentler alternative agents on the scalp and fragrance, with coverage today comparable in most cases.

How can I maintain the color longer?

Specific shampoos for colored hair, not too hot water, and sun protection: these are the three factors that fade color the fastest.

Can I dye already treated hair?

Yes, with caution: on recent bleaching or treatments, the result may vary — the strand test indicated in the instructions exists exactly for this reason.