Anua

Born in South Korea in 2019 and developed by The Founders, a Korean incubator specialized in building beauty brands, Anua has established itself in the K-beauty universe with a radically minimalist approach: clean formulations, rigorously selected natural ingredients, and understated packaging without frills. The name itself evokes a sense of simplicity and comfort in Korean, principles that guide every formulation choice of the brand. Anua has built its identity around a key botanical ingredient, heartleaf (Houttuynia cordata), a plant traditionally valued in East Asia for its soothing and antioxidant properties, now the heart of a range dedicated particularly to sensitive, reactive, or imperfection-prone skin. All products are made entirely in South Korea, with strict production standards, and the brand maintains a certified cruelty-free policy.

The Anua Selection on OneBioShop

Our selection features 51 Anua references that cover the main stages of the routine: cleansers, toners, serums, moisturizers, gentle exfoliants, and sunscreens. The catalog ranges from concentrated heartleaf formulas—designed to soothe and rebalance—to lines dedicated to deep hydration and strengthening the skin barrier, with actives like hyaluronic acid, centella asiatica, and ceramides. Those new to K-beauty will find Anua an intuitive entry point, thanks to products with a readable ingredient profile and textures designed for immediate comfort. Meanwhile, those already familiar with the brand can explore the latest offerings, including formulas with next-generation functional ingredients.

Scroll through the selection to find the products best suited to your skin type: the product sheets provide the complete list of ingredients and usage instructions to help you create a coherent and mindful routine.