Founded in Melbourne in 1987, Aesop is an Australian cosmetics brand that has built its identity around a precise principle: to combine botanically derived ingredients with laboratory-developed compounds, selected based on safety and documented efficacy criteria. Founder Dennis Paphitis started everything from within a hair salon, where the search for alternatives to the then-dominant synthetic formulations led to a product line that explicitly rejected the inflated promotional language typical of the cosmetics industry. The very name — chosen in homage to the ancient Greek fabulist — reflects this anti-hyperbole stance. Today, Aesop is part of the L'Oréal group and is B Corp certified, with verified commitments to ethical sourcing and a ban on animal testing. Its minimalist apothecary-style packaging has become an international hallmark.
The catalog features 153 Aesop references that cover the entire range of the brand: skincare (cleansers, serums, moisturizers, eye treatments), body care (soaps, oils, lotions), haircare (shampoos, conditioners, treatments), fragrances, and offerings for home care. The formulations are designed to be unisex and suitable for various skin and hair types, with a refined aromatic profile that distinguishes each product on a sensory level. To navigate the selection, it is helpful to start from the category of use — face, body, hair — and then consider the specific routine needs: Aesop structures its products with a logic of complementarity between cleansing, treatment, and protection phases.
Scroll through the complete selection below to find the references best suited to your routine. If you have any doubts about your choice, our team is available for consultation.
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