Fria

Fria is an Italian personal care and hygiene brand, developed by Diva International S.r.l., a company that has been active for over thirty years in the production and distribution of products for personal well-being, home hygiene, and pet care. The distinctive feature of Fria lies in the combination of entirely Italian production and a nature-oriented approach: the fabrics used in the wipe lines are biodegradable and plastic-free, while the formulations exclude synthetic dyes, parabens, and animal-derived ingredients or by-products. The brand is also cruelty-free. The cosmetic ranges are developed internally in a scientific laboratory, in collaboration with dermatologists, and the advanced skincare lines obtain Eco-Cert Cosmos certifications.

The Fria selection on OneBioShop

The 57 Fria items available on OneBioShop cover a wide range of daily needs. The makeup remover wipes — the historical core of the brand, available in bio and eco versions — are complemented by intimate hygiene products, references dedicated to the care of little ones, and a structured facial treatment line. The latter includes the Fria Myself range, with masks and serums designed to combat daily skin stress factors such as pollution and skin aging. Also noteworthy is the Korean Beauty line, produced in Italy but inspired by multi-step Korean skincare protocols: from double cleansing to concentrated serums, to final creams. To navigate the selection, it is useful to start from your usual routine — cleansing, treatment, hydration — and filter by line or skin type.

Browse the complete selection of 57 Fria products and identify the references most suitable for your care habits: each product sheet includes ingredients, usage instructions, and, where applicable, references to discuss with your pharmacist or doctor the most appropriate choice.