Joop

JOOP! is a German maison founded in 1986 by designer Wolfgang Joop in Hamburg. The brand — written strictly in uppercase and with an exclamation mark, chosen by the author himself to distinguish the brand from his personal identity — started as a fashion label and quickly established itself as a key player in accessible luxury, expressed through clothing, accessories, and cosmetics. However, it is in the world of fragrances that JOOP! builds its strongest international reputation: starting in 1987, with the launch of the first women's eau de toilette, the brand developed a recognizable olfactory proposal known for its bold personality, the sensuality of its compositions, and the audacity of its stylistic choices — as seen in the case of the 1989 men's fragrance, the first in the world to present a pink essence in a bottle intended for men. Today, the cosmetic and fragrance licenses are managed by Coty, while the fashion line is part of the Swiss group Holy Fashion Group.

The JOOP! selection on OneBioShop

The 32 JOOP! products in the catalog primarily cover the fragrance category, with offerings for both her and him, ranging from Eau de Toilette to Eau de Parfum. The lines are distinguished by oriental, spicy, and woody olfactory constructions, with a warm and enveloping character that represents the brand's DNA. Those looking for a fragrance with a strong presence and generous sillage will find in this selection references suitable for both daily use and evening occasions.

Scroll through the selection to compare the available olfactory families and identify the reference that best aligns with your preferences: the product sheets provide the top, heart, and base notes to guide you accurately.