Tenax is an Italian hair styling brand that was born in 2017 in Florence, under the guidance of the Martelli family: the same family that has been producing Proraso for generations, the reference brand for Italian men's shaving. After decades of requests from barbers, the family decided to bring their expertise to hair care as well, founding Tenax as an independent and complementary line. The result is a project 100% Italian — designed, formulated, and produced in Italy — aimed at both grooming professionals and enthusiasts seeking concrete performance. The range is free from parabens and mineral oil, and adheres to cruelty-free standards.
The four Tenax products available in the catalog cover the fundamental needs of men's styling: water-based pomades in different hold levels (from strong to total), with a shiny or matte finish depending on the desired result, and a menthol shampoo designed to cleanse and refresh the scalp before styling. The water-based formulas represent a precise choice: they can be applied to dry or damp hair, control the hairstyle without weighing it down, and rinse out without residue. To navigate the selection, it is useful to start from the desired hold type and the preferred finish — shiny or natural — to identify the most suitable reference for your routine.
Explore the Tenax selection and find the product that fits your style: each reference is detailed with complete composition, usage instructions, and guidelines for mindful use.
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