Pure97

Pure97 is a haircare brand born with a clear mission: to bring radical transparency to hair care. The name itself encapsulates the brand's identity formula: 97% of natural origin ingredients and 3% reserved exclusively for functional components to ensure texture and product stability over time. The line is fully vegan, certified by Leaping Bunny and PETA cruelty-free, free from silicones, parabens, mineral oils, and gluten. The packaging also reflects this consistency: the bottles are made with 50% recycled material. The official website of the brand is pure-97.com.

The Pure97 selection on OneBioShop

The five Pure97 products available in the catalog cover the fundamental needs of hair care routines: from cleansing to treatment, with formulas designed for different hair types. The lines are distinguished by recognizable botanical combinations — lavender and pine balm for damaged hair, jasmine and coconut oil for dry hair, wild rose and baobab for fine and lackluster hair — making it easier to navigate based on your specific needs. Before choosing, we suggest carefully reading the ingredient list provided on each product and, in case of doubts about sensitivities or skin allergies, consulting your pharmacist or dermatologist.

Browse the Pure97 selection to find the product best suited to your hair type: each item in the catalog is accompanied by a complete technical sheet to assist you in your choice.