Lovrén is an Italian cosmetic brand founded in Genoa in 2018, primarily distributed through pharmacies and para-pharmacies. Its proposal is built around a precise idea: to make quality cosmetics accessible, without compromising on safety or environmental responsibility. The entire supply chain — from the selection of raw materials to packaging — takes place in Italy, under the direct control of the brand. All products are dermatologically tested and formulated without animal-derived ingredients, using eco-friendly and recyclable materials and displays. Thanks to structurally high production volumes, Lovrén is able to keep production costs down, passing the advantage on to the retail price without affecting quality standards.
The eight Lovrén products available in this catalog mainly belong to the haircare area: shampoos, conditioners, and treatments designed for different hair types and various daily care needs. While browsing the selection, we recommend carefully reading the composition and instructions provided on the label of each item. For specific needs related to scalp or skin health, consulting your trusted doctor or pharmacist remains the most appropriate reference.
Scroll through the selection below to compare the available references and identify those best suited to your routine.
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