Lavera — whose name recalls the Latin “the truth” — is a German brand of certified natural cosmetics founded in 1987 by Thomas Haase in the Hannover region, where the company (Laverana GmbH) still designs, develops, and produces today, as an independent family-run business. The brand's identity is built on a precise principle: to exclude synthetic fragrances, artificial colorants, and synthetic preservatives from its formulas, relying instead on organic plant extracts and pure minerals, certified according to NATRUE and ECOCERT COSMOS ORGANIC standards. The majority of the range carries the vegan certification from the Vegan Society, and its stance against animal testing is recognized by PETA. Lavera also stands out for being the first to introduce mineral-based sun protection and, more recently, for expanding its offering with solid cosmetic formats that have a reduced environmental impact.
The 295 Lavera products in the catalog cover the entire care routine: from facial skincare — treatments for dry, combination, sensitive, and acne-prone skin — to body care with oils, lotions, and deodorants, and hair care with shampoos, conditioners, and masks. The range includes a solar line with exclusively mineral filters, certified natural makeup, products for men, and a range dedicated to children and particularly delicate skin. To help you navigate: products with dual NATRUE and COSMOS ORGANIC certification have the highest content of organic ingredients; those with the Vegan Society label exclude any animal-derived ingredients.
Browse the entire Lavera selection to find the references most suitable for your skin type and care habits: each product sheet includes the complete INCI, certifications, and usage tips to make informed choices.
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