{"title":"Hair Care Genus","description":"\u003cp\u003eDiscover 155 Genus hair care products on OneBioShop: from shampoos to styling essentials.\u003c\/p\u003e\u003cp\u003eTracked worldwide shipping, Trusted Shops buyer protection, and 14-day returns.\u003c\/p\u003e","products":[{"product_id":"polvere-decolorante-compatta-genus-blue-500gr","title":"Compact bleaching powder Genus Blue 500gr","description":"\u003cp\u003eThe Blue Compact Bleaching Powder by Genus is an innovative product designed for those who want to lighten their hair effectively and in a controlled manner. Ideal for daily use by professionals and beauty enthusiasts, this powder allows for achieving lighter shades, preparing the hair for further coloring treatments. Thanks to its specific formulation, it is particularly suitable for those looking to create uniform and brilliant highlights.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Blue Compact Bleaching Powder is available in a convenient 500-gram format. Its composition is designed to ensure effective bleaching action while maintaining hair health. The powder has a fine and easily mixable texture, allowing for optimal results when combined with a creamy oxidant. This powder is particularly indicated for lightening dark hair and preparing the hair for subsequent coloring.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Blue Compact Bleaching Powder, it is necessary to mix the powder with a creamy oxidant following the attached instructions. It is recommended to apply the mixture to dry, unwashed hair, distributing it evenly. It is important to follow the indicated processing times and monitor the lightening process to achieve the desired result. After the treatment, it is advisable to perform a gentle wash and apply a nourishing treatment to keep the hair healthy and shiny.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe to use bleaching powder on already treated hair?\u003c\/strong\u003e\u003cbr\u003eThe Genus Blue Compact Bleaching Powder can be used on treated hair, but it is advisable to perform a strand test before proceeding with the entire head. It is always best to consult a professional to assess the health of the hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhich oxidant is recommended for mixing?\u003c\/strong\u003e\u003cbr\u003eTo achieve the best results with the Genus Blue Compact Bleaching Powder, it is recommended to use a quality creamy oxidant, following the proportions indicated in the instructions attached to the product.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the bleaching powder to lighten my mustache or beard?\u003c\/strong\u003e\u003cbr\u003eThe Genus Blue Compact Bleaching Powder is formulated for use on hair. It is advisable to consult a professional before using the product on other areas of the body.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911984562500,"sku":"tosg26126029","price":22.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858952696132.jpg?v=1784570519"},{"product_id":"balsamo-protettivo-colore-ialuronico-genus-1000ml","title":"Genus hyaluronic color protective balm 1000ml","description":"\u003cp\u003eThe Genus Protective Color Hyaluronic Balm is a specific treatment for colored hair, designed to maintain the brightness and vitality of the color over time. Thanks to its formula enriched with hyaluronic acid, this balm provides deep moisturizing action, helping to make hair soft and silky. Using it daily helps preserve color intensity, protecting hair from external agents and daily aggressions.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Protective Color Hyaluronic Balm is available in a convenient 1000 ml format, ideal for prolonged use. Its composition includes:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eHyaluronic acid: for moisturizing and protective action\u003c\/li\u003e\n    \u003cli\u003eSpecific ingredients for color protection\u003c\/li\u003e\n    \u003cli\u003eLightweight formula that does not weigh down the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis balm is designed to provide nourishing action, making hair more manageable and radiant.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply the Genus Protective Color Hyaluronic Balm to wet hair after shampooing. Distribute evenly from roots to tips, gently massaging. Leave on for a few minutes to allow the active ingredients to penetrate deeply. Rinse thoroughly with lukewarm water. For optimal results, it is recommended to use it regularly after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat benefits does hyaluronic acid offer in the balm?\u003c\/strong\u003e\u003cbr\u003eThe hyaluronic acid present in the Genus Protective Color Hyaluronic Balm helps maintain hair hydration, promoting a soft and silky mane, as well as protecting the color over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this balm on uncolored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Protective Color Hyaluronic Balm can also be used on uncolored hair to achieve moisturizing and nourishing action, making hair shinier and easier to comb.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThe product is formulated for colored hair, but its lightweight formula also makes it suitable for normal or treated hair, helping to improve their overall health.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911986364740,"sku":"tosg26126031","price":15.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858952827204.jpg?v=1784570518"},{"product_id":"shampoo-rivitalizzante-allaglio-genus-1000ml","title":"Genus Revitalizing Garlic Shampoo 1000ml","description":"\u003cp\u003eThe Revitalizing Garlic Shampoo by Genus is a product designed for those who want to take care of their hair in a natural and effective way. Thanks to its formula enriched with pure garlic, this shampoo aims to invigorate and revitalize the hair, making it stronger and shinier. Ideal for daily use, it is perfect for those seeking support in caring for their locks without compromising the health of the scalp.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Revitalizing Garlic Shampoo is available in a convenient 1000ml size, ideal for prolonged use. Its specific formula contains garlic, known for its beneficial properties, which helps promote the normal well-being of the hair. This shampoo has been designed to provide a revitalizing action, making the hair visibly healthier and more vibrant.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor optimal use, apply the shampoo to damp hair, gently massaging the scalp to help the product penetrate. Rinse thoroughly with lukewarm water. It is recommended to repeat the process if necessary. For better results, you can combine it with a conditioner or specific treatment from the same line.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of garlic in shampoo?\u003c\/strong\u003e\u003cbr\u003eGarlic is known for its properties that promote the normal well-being of the hair. Regular use of the Revitalizing Garlic Shampoo by Genus can help make the hair stronger and shinier.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Revitalizing Garlic Shampoo is formulated to be suitable for all hair types. However, it is advisable to read the warnings on the packaging and, if necessary, consult a professional for personalized advice.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this shampoo every day?\u003c\/strong\u003e\u003cbr\u003eCertainly, the Revitalizing Garlic Shampoo is designed for daily use. However, always listen to the needs of your hair and scalp to optimize your beauty routine.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911987413316,"sku":"tosg26126032","price":14.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953187652.jpg?v=1784570519"},{"product_id":"shampoo-energizzante-energetico-genus-1000ml","title":"Genus energetic energizing shampoo 1000ml","description":"\u003cp\u003eGenus Energizing Shampoo is a product designed for those who want to give new life to their hair, making it more vibrant and shiny. This shampoo, with its specific formula, is ideal for those with tired and dull hair, helping to revitalize and invigorate it on a daily basis. Thanks to its energizing action, it is perfect for a beauty routine aimed at restoring energy and freshness to the hair.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Energizing Shampoo is available in a convenient 1000 ml size, ideal for prolonged use. Its formula is suitable for all hair types, making it a versatile product for the whole family. Key points include its toning properties that promote a healthy and vibrant appearance, making hair easier to comb and manage.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results with Genus Energizing Shampoo, apply an adequate amount of product to wet hair. Gently massage the scalp and lengths, then rinse thoroughly. It is recommended to use the product regularly to keep hair energized and shiny. For optimal effect, it can be paired with a conditioner from the same line.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of Genus Energizing Shampoo?\u003c\/strong\u003e\u003cbr\u003eGenus Energizing Shampoo helps to revitalize tired hair, giving it energy and shine. It is ideal for those looking for a product that promotes a healthy and well-groomed appearance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Energizing Shampoo is formulated to be used on all hair types, making it a great choice for anyone looking to improve the health of their hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Genus Energizing Shampoo every day?\u003c\/strong\u003e\u003cbr\u003eIt is possible to use Genus Energizing Shampoo daily. However, it is advisable to read the warnings on the packaging and, if necessary, consult a professional to tailor the use to your specific needs.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911987675460,"sku":"tosg26126033","price":17.73,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953285956.jpg?v=1784570518"},{"product_id":"shampoo-purificante-genus-purezza-1000ml","title":"Genus Purity purifying shampoo 1000ml","description":"\u003cp\u003eGenus Purifying Shampoo Purezza is a product designed for those who desire a deep and purifying cleanse for their hair. This shampoo, with its maxi format of 1000 ml, is ideal for daily use and is suitable for all hair types, making it an essential ally in your beauty and hair care routine. Thanks to its specific formula, it promotes a feeling of freshness and lightness, helping to keep hair healthy and vibrant.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Purifying Shampoo Purezza is part of the Purity line, designed to ensure effective purifying action. Its formulation is enriched with selected ingredients to promote a deep cleanse, removing impurities and residues from hair products. The 1000 ml format allows for prolonged use, making it convenient for the whole family. Suitable for all hair types, this shampoo is the perfect choice for those seeking a versatile and high-performing product.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor optimal use, apply Genus Purifying Shampoo Purezza to wet hair. Gently massage the scalp and lengths for a few minutes, then rinse thoroughly with water. It is recommended to repeat the application if necessary. For best results, it is suggested to use the shampoo regularly, incorporating it into your hair washing routine.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat types of hair can use Genus Purifying Shampoo Purezza?\u003c\/strong\u003e\u003cbr\u003eGenus Purifying Shampoo Purezza is suitable for all hair types, ensuring a deep and purifying cleanse without compromising hair health.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this shampoo every day?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Purifying Shampoo Purezza is formulated for daily use, helping to keep hair fresh and light without weighing it down.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAre there any warnings to follow?\u003c\/strong\u003e\u003cbr\u003eIt is advisable to read the warnings on the packaging carefully and, if necessary, consult a professional for appropriate use.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911987740996,"sku":"tosg26126035","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953351492.jpg?v=1784570519"},{"product_id":"shampoo-protettivo-colore-ialuronico-genus-300ml","title":"Genus hyaluronic color protective shampoo 300ml","description":"\u003cp\u003eGenus Protective Color Hyaluronic Shampoo is a product specifically formulated to care for colored hair, ensuring long-lasting protection and deep hydration. Thanks to its innovative formula, this shampoo helps maintain the brightness and vibrancy of the color, making it an essential ally in your daily hair beauty routine.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Protective Color Hyaluronic Shampoo is enriched with hyaluronic acid, an ingredient known for its moisturizing and protective properties. This shampoo is available in a 300 ml format, ideal for prolonged use. Among its key points, it stands out for its ability to preserve the color tone and provide deep moisturizing action, helping to keep hair soft and shiny.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor optimal use, apply an adequate amount of Genus Protective Color Hyaluronic Shampoo to wet hair. Gently massage the scalp and lengths, then rinse thoroughly. It is recommended to use the product regularly to achieve the best results and keep the color vibrant and bright.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of hyaluronic acid in shampoo?\u003c\/strong\u003e\u003cbr\u003eThe hyaluronic acid present in Genus Protective Color Hyaluronic Shampoo promotes hair hydration, helping to keep it soft and shiny without weighing it down.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this shampoo on uncolored hair?\u003c\/strong\u003e\u003cbr\u003eAlthough Genus Protective Color Hyaluronic Shampoo is specifically formulated for colored hair, it can also be used on natural hair for moisturizing and protective action.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it safe to use this shampoo daily?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Protective Color Hyaluronic Shampoo is gentle and can be used daily. However, it is advisable to read the warnings on the packaging carefully and consult a professional if you have specific concerns.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911987773764,"sku":"tosm26125711","price":9.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/41026foto.jpg?v=1707314424"},{"product_id":"balsamo-protettivo-colore-ialuronico-genus-300ml","title":"Genus hyaluronic color protective balm 300ml","description":"\u003cp\u003eThe Hyaluronic Color Protective Balm by Genus is a specific treatment for colored hair, designed to preserve the shine and intensity of the color over time. Thanks to its formula enriched with hyaluronic acid, this balm not only deeply hydrates but also offers effective protection against external agents that can compromise the beauty of your hair. Using it daily will allow you to keep your locks healthy and radiant, making every day a moment of care and attention for your look.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Hyaluronic Color Protective Balm is available in a convenient 300 ml format. Its composition includes:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eHyaluronic acid: known for its moisturizing and regenerating properties.\u003c\/li\u003e\n    \u003cli\u003eSpecific ingredients for color protection, which help maintain vibrant and shiny tones.\u003c\/li\u003e\n    \u003cli\u003eDeep moisturizing action, for soft and silky hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results, apply the balm to damp hair after shampooing. Distribute it evenly through lengths and ends, avoiding the roots. Leave it on for a few minutes to allow the active ingredients to work, then rinse thoroughly. You can use the balm every time you wash your hair, for constant hydration and lasting color protection.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the balm suitable for all types of colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Hyaluronic Color Protective Balm is formulated to be used on all types of colored hair, helping to maintain their beauty and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the balm on non-colored hair as well?\u003c\/strong\u003e\u003cbr\u003eCertainly, this balm can also be used on natural hair to provide hydration and softness, even though it is specifically designed for colored hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre there any warnings to consider?\u003c\/strong\u003e\u003cbr\u003eWe recommend reading the warnings on the packaging carefully and, if necessary, consulting a professional for any doubts or specific needs.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911987806532,"sku":"tosg26126036","price":10.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953417028.jpg?v=1784570519"},{"product_id":"shampoo-ristrutturante-alla-cheratina-genus-300ml","title":"Genus keratin restructuring shampoo 300ml","description":"\u003cp\u003eGenus Keratin Restructuring Shampoo is a product formulated to provide intense care for damaged and weakened hair. Thanks to its rich keratin composition, this shampoo aims to restructure and strengthen the hair fiber, making hair stronger and shinier. It is ideal for daily use for those who wish to restore vitality and health to their hair, countering the signs of stress and damage caused by external agents and chemical treatments.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Keratin Restructuring Shampoo is available in a convenient 300 ml format. Its innovative formula is enriched with keratin, a fundamental protein for hair health, which helps repair and strengthen the hair structure. This shampoo is particularly suitable for damaged hair, offering deep restructuring action. It is free from parabens and other aggressive substances, making it suitable for frequent use.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results, apply an adequate amount of Genus Keratin Restructuring Shampoo to wet hair. Gently massage the scalp and lengths to promote product absorption. Rinse thoroughly with lukewarm water. For a complete treatment, it is recommended to follow with a conditioner or specific treatment from the same line.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of keratin in shampoo?\u003c\/strong\u003e\u003cbr\u003eKeratin is an essential protein that helps strengthen and restructure hair, making it stronger and less prone to breakage. Using Genus Keratin Restructuring Shampoo promotes the normal well-being of damaged hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this shampoo every day?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Keratin Restructuring Shampoo is formulated for frequent use, ideal for those with damaged hair who wish to restore its health without weighing it down.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThis shampoo is particularly indicated for damaged and weakened hair, but it can also be used on other hair types for a restructuring and nourishing action. It is advisable to read the warnings on the packaging or consult a professional for further information.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911987872068,"sku":"tosg26126037","price":9.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953482564.jpg?v=1784570519"},{"product_id":"shampoo-energizzante-energetico-genus-300ml","title":"Genus energetic energizing shampoo 300ml","description":"\u003cp\u003eGenus Energizing Shampoo is a product designed for those who want to give new life to their hair. This shampoo, formulated to revitalize and invigorate tired and dull hair, fits perfectly into the daily hair care routine, offering a feeling of freshness and vitality with every wash. Thanks to its energizing action, it is ideal for those looking for a product that can help improve the appearance and health of their locks.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Energizing Shampoo is available in a convenient 300 ml format. Its formula is designed to tone dull hair, restoring shine and vitality. Among the key points of the product, we find:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eEnergizing action for tired hair\u003c\/li\u003e\n    \u003cli\u003eMaxi format of 300 ml for prolonged use\u003c\/li\u003e\n    \u003cli\u003eSuitable for dull and lifeless hair\u003c\/li\u003e\n    \u003cli\u003eToning effect that promotes a healthy appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results with Genus Energizing Shampoo, apply an adequate amount of product to wet hair. Gently massage the scalp and hair to promote even distribution of the product. Rinse thoroughly and, if necessary, repeat the application. It is recommended to use the product regularly to keep hair energized and shiny.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Genus Energizing Shampoo suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThis shampoo is specifically formulated for dull and tired hair, so it is particularly suitable for those looking to revitalize their locks. However, it is always advisable to read the warnings on the packaging and assess compatibility with your hair type.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Genus Energizing Shampoo every day?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Energizing Shampoo can be used daily. However, to achieve the best results, it is advisable to follow the usage instructions and listen to the specific needs of your hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAre there any warnings to consider before use?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to carefully read the warnings on the product packaging. In case of doubts or special conditions, it is always helpful to consult a professional in the field.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988003140,"sku":"tosg26126038","price":10.1,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953548100.jpg?v=1784570520"},{"product_id":"shampoo-genus-silver-1000ml","title":"Genus Silver Shampoo 1000ml","description":"\u003cp\u003eGenus Shampoo Silver is a product specifically formulated to care for gray and white hair, helping to maintain their natural beauty. Thanks to its innovative formula, this shampoo is ideal for those who want to neutralize unwanted yellow tones that can appear over time. Using it in your daily hair washing routine helps preserve a bright and healthy appearance, making it an essential ally for those with this hair type.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Shampoo Silver is available in a convenient 1000 ml format, perfect for prolonged use. Its silver-enriched formula is designed to neutralize yellow tones, offering a gentle and respectful cleansing of the hair structure. This shampoo is particularly suitable for gray, white, or bleached hair, helping to maintain a bright and even color.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor optimal use, apply Genus Shampoo Silver to wet hair. Gently massage the scalp and lengths, allowing the product to act for a few minutes. Finally, rinse thoroughly with lukewarm water. It is recommended to use the product regularly to achieve the best results and keep hair in excellent health.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Genus Shampoo Silver suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThis shampoo is specifically formulated for gray and white hair, but it can also be used on bleached hair to neutralize yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use Genus Shampoo Silver every day?\u003c\/strong\u003e\u003cbr\u003eIt is advisable to use the product regularly, but for daily use, it is recommended to pay attention to your hair's reaction and adjust the frequency according to individual needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre there any warnings to follow?\u003c\/strong\u003e\u003cbr\u003ePlease read the warnings on the packaging carefully and, if necessary, consult a professional for appropriate use of the product.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988134212,"sku":"tosg26126041","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953679172.jpg?v=1784570519"},{"product_id":"shampoo-rigenerante-genus-intense-300ml","title":"Genus regenerating shampoo intense 300ml","description":"\u003cp\u003eGenus Regenerating Shampoo Intense is a product designed for those who want to take care of their hair effectively and gently. This shampoo, with its concentrated formula, is ideal for the deep regeneration of hair, making it visibly healthier and shinier. Suitable for daily use, it is particularly recommended for damaged and weakened hair, providing concrete support in the daily beauty routine.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Regenerating Shampoo Intense is available in a convenient 300 ml format. Its formula is designed to provide a regenerating action, helping to improve the structure and appearance of the hair. This shampoo is part of the Intense line, specifically formulated to meet the needs of damaged hair, restoring vitality and softness.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor optimal use, apply an adequate amount of Genus Regenerating Shampoo Intense to wet hair. Gently massage the scalp and lengths, then rinse thoroughly. It is recommended to repeat the process if necessary. For better results, it can be paired with a conditioning treatment from the same line.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of Genus Regenerating Shampoo Intense?\u003c\/strong\u003e\u003cbr\u003eGenus Regenerating Shampoo Intense promotes the regeneration of damaged hair, helping to improve its structure and appearance, making it softer and shinier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThis shampoo is particularly recommended for damaged hair, but it can also be used on other hair types for extra care and gentle cleansing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use Genus Regenerating Shampoo Intense daily?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Regenerating Shampoo Intense is formulated for daily use, allowing you to keep your hair clean and nourished without weighing it down.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988166980,"sku":"tosg26126042","price":11.57,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953711940.jpg?v=1784570519"},{"product_id":"shampoo-rigenerante-genus-intense-1000ml","title":"Genus regenerating shampoo intense 1000ml","description":"\u003cp\u003eGenus Regenerating Shampoo Intense is a specific treatment for hair that requires deep and regenerating care. This shampoo, thanks to its concentrated formula, is ideal for those who want to restore vitality and shine to their hair, making it healthier and stronger on a daily basis. Its targeted action is particularly suitable for damaged and weakened hair, providing effective support in the daily beauty routine.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Regenerating Shampoo Intense is available in a convenient maxi format of 1000 ml, perfect for prolonged use. Its composition contains selected ingredients that promote the regeneration of the hair fiber, helping to improve the elasticity and softness of the hair. This shampoo is part of the Intense line, designed to offer deep regenerating action, making hair visibly healthier and shinier.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor optimal use, apply Genus Regenerating Shampoo Intense to wet hair, gently massaging the scalp and lengths. Leave on for a few minutes to allow the active ingredients to work deeply, then rinse thoroughly. It is recommended to use the product regularly to achieve the best results and keep hair healthy.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of Genus Regenerating Shampoo Intense?\u003c\/strong\u003e\u003cbr\u003eGenus Regenerating Shampoo Intense helps improve the appearance of damaged hair, promoting deep regeneration and making it softer and shinier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThis shampoo is particularly indicated for damaged and weakened hair, but it can also be used on normal hair for extra regenerating action.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the product every day?\u003c\/strong\u003e\u003cbr\u003eGenus Regenerating Shampoo Intense can be used regularly, but it is advisable to follow the instructions on the packaging and consult a professional in case of doubts.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988199748,"sku":"tosg26126043","price":22.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953744708.jpg?v=1784570519"},{"product_id":"maschera-rigenerante-genus-intense-500ml","title":"Genus regenerating mask intense 500ml","description":"\u003cp\u003eThe Intense Regenerating Mask by Genus is a treatment dedicated to hair that requires deep and regenerating care. Ideal for those who want to restore life and shine to damaged locks, this mask perfectly integrates into the daily beauty routine, offering valuable support to keep hair healthy and vibrant.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Intense Regenerating Mask is available in a 500 ml format and is specifically formulated to meet the needs of damaged hair. Thanks to its regenerating action, it helps improve the appearance and texture of hair, making it softer and easier to comb. The Intense line by Genus is designed to provide a deep treatment, ideal for those who have suffered damage from external agents or chemical treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply the Intense Regenerating Mask to washed and towel-dried hair. Distribute the product evenly along lengths and ends, avoiding the roots. Leave on for a few minutes, then rinse thoroughly. It is recommended to use the mask once a week or as needed, to keep hair nourished and hydrated.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of the Intense Regenerating Mask?\u003c\/strong\u003e\u003cbr\u003eThe Intense Regenerating Mask by Genus promotes the normal well-being of hair, helping to improve its appearance and softness. It is particularly suitable for hair that requires intensive treatment.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Intense Regenerating Mask is also suitable for colored hair. It helps maintain color brightness and nourishes the hair without compromising the shade.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it necessary to rinse after application?\u003c\/strong\u003e\u003cbr\u003eYes, after leaving the mask on, it is important to rinse thoroughly to remove the product and achieve the best results. For detailed information, it is recommended to read the warnings on the packaging.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988232516,"sku":"tosg26126044","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858953777476.jpg?v=1784570520"},{"product_id":"shampoo-alla-cheratina-vegetale-genus-backstage-10lt","title":"Genus backstage vegetable keratin shampoo 10lt","description":"\u003cp\u003eThe Genus Backstage Plant Keratin Shampoo is a product designed for those who want to take care of their hair with a professional approach. Thanks to its formula enriched with plant keratin, this shampoo is ideal for gently cleansing the hair, keeping it healthy and shiny. Perfect for daily use, it is particularly suitable for those who frequent beauty salons or for anyone looking for a quality treatment at home.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Backstage Plant Keratin Shampoo is available in a generous 10-liter format, ideal for intensive and professional use. The presence of plant keratin helps to strengthen the hair structure, promoting a healthy and shiny appearance. This shampoo is part of the Backstage line by Genus, designed to deliver high-quality results. It is suitable for all hair types and does not contain harsh ingredients, making it a safe and gentle choice.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor optimal use, apply an adequate amount of shampoo to wet hair. Gently massage the scalp and hair, then rinse thoroughly with water. It is recommended to repeat the application if necessary. For best results, you can follow with a conditioner or a specific treatment from the same line.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this shampoo suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Backstage Plant Keratin Shampoo is formulated to be suitable for all hair types, offering gentle and nourishing cleansing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this shampoo daily?\u003c\/strong\u003e\u003cbr\u003eYes, this shampoo is designed for daily use, allowing you to keep your hair clean and healthy without damaging it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it necessary to use a conditioner after shampooing?\u003c\/strong\u003e\u003cbr\u003eTo achieve the best results, it is recommended to follow the application of the shampoo with a conditioner or a specific treatment from the Genus Backstage line.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988658500,"sku":"tosm26125724","price":63.87,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/41073foto.jpg?v=1707314442"},{"product_id":"balsamo-alla-cheratina-vegetale-genus-backstage-10lt","title":"Genus backstage vegetable keratin conditioner 10lt","description":"\u003cp\u003eThe Genus Backstage Conditioner with Plant Keratin is a treatment designed for those who want to take professional care of their hair. This product, ideal for daily use, helps to detangle, soften, and make hair more manageable, giving it a healthy and radiant appearance. Thanks to its formula enriched with plant keratin, it is particularly suitable for treated, dry, or damaged hair, helping to strengthen its structure and improve its softness.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Backstage conditioner is available in a 10-liter format, perfect for professional use in beauty salons. Its composition includes plant keratin, which promotes the normal well-being of hair, making it stronger and silkier. The Backstage line is known for its quality and the effectiveness of its ingredients, designed to meet the needs of industry professionals.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results, apply the Genus Backstage conditioner after washing the hair with a specific shampoo. Distribute the product evenly on lengths and ends, leaving it on for a few minutes. Rinse thoroughly with lukewarm water. It is recommended to use the conditioner regularly to keep hair hydrated and nourished.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of plant keratin in the conditioner?\u003c\/strong\u003e\u003cbr\u003eThe plant keratin present in the Genus Backstage conditioner helps to strengthen the hair structure, improving its elasticity and softness, making it easier to comb.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Backstage conditioner is formulated to be used on different hair types, particularly treated or damaged hair, to promote a healthy and well-groomed appearance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the conditioner daily?\u003c\/strong\u003e\u003cbr\u003eYes, the conditioner can be used daily, especially if the hair is exposed to chemical treatments or environmental factors that compromise its health. It is always recommended to follow the warnings on the packaging.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988691268,"sku":"tosm26125725","price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/41074foto.jpg?v=1707314444"},{"product_id":"shampoo-purificante-genus-purity-300ml","title":"Genus Purity purifying shampoo 300ml","description":"\u003cp\u003eGenus Purifying Shampoo Purity is a product designed for those who desire a deep and purifying cleanse for their hair. Thanks to its specific formula, this shampoo is ideal for removing impurities and accumulated toxins, restoring vitality and freshness to the hair. Perfect for daily use, it helps keep hair light and healthy, making it easier to comb and manage.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Purifying Shampoo Purity is available in a convenient 300 ml format. Its formulation is characterized by selected ingredients that provide a purifying action, making it suitable for all hair types. The Purity line is designed for those seeking a deep cleanse, eliminating impurities without weighing the hair down. This shampoo is also ideal for those living in polluted environments or for those who frequently use styling products.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply Genus Purifying Shampoo Purity to wet hair. Gently massage the scalp and hair, encouraging the formation of a rich and creamy lather. Rinse thoroughly with lukewarm water. It is recommended to repeat the application if necessary, for an even deeper cleanse. For a complete treatment, you can follow with a conditioner or a specific treatment from the same line.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of Genus Purifying Shampoo Purity?\u003c\/strong\u003e\u003cbr\u003eGenus Purifying Shampoo Purity promotes a deep cleanse of the hair, removing impurities and product residues. Its formulation is designed to restore freshness and lightness to the hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Purifying Shampoo Purity is formulated to be used on all hair types, making it a great choice for those looking for a versatile and effective product.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this shampoo every day?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Purifying Shampoo Purity is suitable for daily use. However, it is recommended to consult the warnings on the packaging and, if necessary, to seek advice from a professional to customize your hair care regimen.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988822340,"sku":"tosg26126049","price":10.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858954105156.jpg?v=1784570520"},{"product_id":"maschera-nutriente-al-latte-genus-1000ml","title":"GENUS nourishing milk mask 1000ml","description":"\u003cp\u003eThe Milk Nourishing Mask by Genus is a treatment designed to give new life to dry and brittle hair. Thanks to its rich and creamy formula, this mask aims to provide intense nourishing action, ideal for those who want to restore softness and shine to their hair. Perfect for daily use, it easily integrates into the hair beauty routine, helping to keep them healthy and vibrant.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Milk Nourishing Mask by Genus is available in a convenient 1000 ml format, ideal for prolonged use. Its formula is enriched with milk, known for its nourishing and moisturizing properties. This product is specifically designed for dry hair, offering deep action that promotes the restoration of natural softness and shine. The creamy consistency allows for easy application and excellent distribution on the hair, for visible and long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results, it is recommended to apply the Milk Nourishing Mask by Genus after washing the hair with a gentle shampoo. Evenly distribute the product along the entire length of the hair, avoiding the roots. Leave on for a few minutes, then rinse thoroughly with lukewarm water. For an intensive treatment, it is possible to increase the exposure time. Use regularly to keep hair nourished and healthy.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of using the Milk Nourishing Mask?\u003c\/strong\u003e\u003cbr\u003eThe Milk Nourishing Mask by Genus helps to nourish and hydrate dry hair, improving elasticity and shine. It is a great ally for those who want to keep their hair healthy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Milk Nourishing Mask is also suitable for colored hair, as it helps to maintain hydration and softness without compromising the color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it necessary to rinse the mask after application?\u003c\/strong\u003e\u003cbr\u003eYes, it is advisable to rinse the Milk Nourishing Mask after the exposure time to remove excess product and achieve the best results. For more details, please refer to the warnings on the packaging.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911988986180,"sku":"tosg26126050","price":15.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858954137924.jpg?v=1784570520"},{"product_id":"maschera-protettiva-colore-ialuronica-genus-500ml","title":"Genus hyaluronic color protective mask 500ml","description":"\u003cp\u003eThe Genus Protective Color Hyaluronic Mask is a specific treatment for colored hair, designed to preserve the beauty and brightness of your locks. Thanks to its innovative formula, this mask perfectly integrates into your daily care routine, offering a moisturizing and protective action that helps maintain vibrant and shiny color over time.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe mask is enriched with hyaluronic acid, an ingredient known for its moisturizing and regenerating properties. Its formula is designed to protect hair color, countering the faded effect caused by external agents such as sun, pollution, and chemical treatments. The 500 ml size makes it ideal for prolonged use, ensuring visible and long-lasting results. Key points include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eEnriched with hyaluronic acid\u003c\/li\u003e\n    \u003cli\u003eProtects hair color\u003c\/li\u003e\n    \u003cli\u003eIntensive moisturizing action\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply the Genus Protective Color Hyaluronic Mask to clean, damp hair. Distribute evenly through lengths and ends, avoiding the roots. Leave on for 5-10 minutes, then rinse thoroughly with lukewarm water. It is recommended to use the mask once a week or as needed to keep hair hydrated and color bright.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the mask suitable for all types of colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Protective Color Hyaluronic Mask is formulated to be used on all types of colored hair, offering protection and hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on uncolored hair as well?\u003c\/strong\u003e\u003cbr\u003eWhile specifically designed for colored hair, the mask can also be used on natural hair for a moisturizing and nourishing effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it necessary to rinse after application?\u003c\/strong\u003e\u003cbr\u003eYes, after leaving the mask on, it is important to rinse thoroughly to remove any residue and achieve light and shiny hair.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911989051716,"sku":"tosg26126051","price":10.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858954203460.jpg?v=1784570520"},{"product_id":"maschera-ristrutturante-genere-cheratina-500ml","title":"Keratin type restructuring mask 500ml","description":"\u003cp\u003eThe Keratin Restructuring Mask by Genus is an intensive treatment designed for those who want to take care of their hair effectively and gently. Thanks to its formula enriched with keratin, this mask is ideal for restoring hair structure, making hair stronger, healthier, and shinier. Perfect for daily use, it is a valuable ally for those with damaged, dry, or chemically treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Keratin Restructuring Mask by Genus features an innovative formula that combines active ingredients for deep restructuring action. Keratin, the main component, helps to strengthen and regenerate hair, while the rich and enveloping texture ensures a pleasant application and effective penetration into the hair. The 500 ml size offers excellent longevity, making this product ideal for regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply the Keratin Restructuring Mask to clean, damp hair. Distribute the product evenly through lengths and ends, avoiding the roots. Leave on for 5-10 minutes, then rinse thoroughly with lukewarm water. It is recommended to use the mask once or twice a week, depending on your hair's needs.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of keratin for hair?\u003c\/strong\u003e\u003cbr\u003eKeratin is a fundamental protein for hair health, as it helps to strengthen hair structure and improve elasticity, making hair more resilient and shiny.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on colored hair as well?\u003c\/strong\u003e\u003cbr\u003eYes, the Keratin Restructuring Mask by Genus is suitable for colored hair. It helps maintain color brightness and preserve the health of treated hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThe mask is formulated to be effective on various hair types, including dry, damaged, or treated hair. However, it is advisable to read the warnings on the packaging and, if necessary, consult a professional for personalized use.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911989117252,"sku":"tosg26126053","price":10.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858954268996.jpg?v=1784570520"},{"product_id":"trattamento-ristrutturante-split-ends-alla-cheratina-di-genere-100ml","title":"Keratin split ends restructuring treatment 100ml","description":"\u003cp\u003eThe Genus restructuring treatment is a specific solution for those who want to take care of their hair, particularly split ends. Thanks to its formula enriched with keratin, this product aims to repair and strengthen the ends of the hair, helping to maintain a healthy and shiny mane on a daily basis.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Keratin Split Ends Restructuring Treatment is available in a 100 ml format. Its composition is designed to provide targeted repairing action, sealing split ends and helping to strengthen the hair structure. Keratin, known for its nourishing and repairing properties, is the key ingredient that makes this treatment effective for those looking to improve the appearance and health of their hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results, apply a small amount of product to the ends of damp or dry hair, gently massaging. Do not rinse. You can use the treatment daily or whenever you feel the need to strengthen and repair the ends of your hair. It is particularly recommended after using heat tools or chemical treatments.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of using keratin in hair treatments?\u003c\/strong\u003e\u003cbr\u003eKeratin is a natural component of hair that helps to strengthen the hair structure and improve the overall appearance of the mane. The Genus Keratin Split Ends Restructuring Treatment leverages these properties to provide targeted repairing action.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the treatment on colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Restructuring Treatment is suitable for colored hair as well. However, we recommend reading the warnings on the packaging and, if necessary, consulting a professional to ensure it is the right product for your needs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow often can I use the treatment?\u003c\/strong\u003e\u003cbr\u003eYou can use the Genus Restructuring Treatment daily or whenever you feel the need to strengthen the ends of your hair. Its lightweight formula makes it ideal for frequent use.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911990329668,"sku":"tosm26125733","price":21.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/41044foto.jpg?v=1707314458"},{"product_id":"siero-idratante-genus-argan-100ml","title":"Genus Argan Hydrating Serum 100 ml — Hair Serum","description":"\u003ch1\u003eGenus Argan Hydrating Serum 100 ml — Hair Serum\u003c\/h1\u003e\n\u003cp\u003eThe Genus Argan Hydrating Serum is an innovative hair treatment designed to provide deep and long-lasting hydration. Its lightweight formula absorbs quickly, leaving hair soft and silky without weighing it down. Perfect for all hair types, this serum is a must-have for anyone looking for healthy, shiny hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with pure argan oil, the serum nourishes and protects hair, combating frizz and adding shine. Use it daily for visible and long-lasting results, transforming your beauty routine into a moment of pure wellness for your hair.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911990722884,"sku":"tosm26125738","price":22.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/41038foto.jpg?v=1707314461"},{"product_id":"genus-polvere-decolorante-bianca-compatta-500gr","title":"Genus compact white bleaching powder 500gr","description":"\u003cp\u003eThe Genus bleaching powder is a professional product designed for those who want to achieve optimal bleaching results on hair. Thanks to its powerful formula and compact texture, it is ideal for industry professionals and for those who desire a beauty treatment at home. This white bleaching powder effectively lightens hair, helping to create personalized and trendy looks.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Compact White Bleaching Powder is available in a 500-gram format, perfect for frequent use. Its composition is designed to ensure powerful bleaching action while maintaining hair health. The compact texture facilitates mixing with various activators, making the application process simple and quick. Additionally, the powder is formulated to minimize the risk of dusting, allowing for easier and more precise use.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus bleaching powder, it is advisable to mix the desired amount of product with a specific activator, following the instructions on the package. Apply the mixture evenly to the hair, ensuring that every strand is covered. The processing time may vary based on the desired lightening intensity and hair type. It is recommended to perform a test on a small strand before full application and to always follow the manufacturer's instructions.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe to use Genus bleaching powder on colored hair?\u003c\/strong\u003e\u003cbr\u003eThe Genus bleaching powder is formulated to be used on both natural and colored hair. However, it is advisable to conduct a preliminary test and follow the instructions on the package to achieve the best results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long should I leave the bleaching powder on?\u003c\/strong\u003e\u003cbr\u003eThe processing time depends on the desired result and hair type. It is important to monitor the process and follow the instructions provided on the package to avoid damage to the hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Genus bleaching powder at home?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus bleaching powder is also suitable for home use, but it is recommended to carefully follow the instructions and perform a test on a small strand before full application. If in doubt, consult a professional.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911991017796,"sku":"tosm26125741","price":22.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/polvo-decolorante-genus-blanco-keratina-argan-bellassur-la-serena-coquimbo-santiago7190.jpg?v=1709305644"},{"product_id":"maschera-allargilla-rinforzante-genus-energy-1000ml","title":"Genus Energy strengthening clay mask 1000ml","description":"\u003cp\u003eThe Energy Strengthening Clay Mask by Genus is a specific treatment for hair that seeks to regain strength and vitality. Thanks to its formula enriched with natural clay, this mask is designed to meet the needs of those with weak and brittle hair, providing daily support for healthier and shinier locks.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Energy Strengthening Clay Mask comes in a generous 1000 ml format, ideal for prolonged use. Its composition includes natural clay, known for its strengthening and purifying properties. This mask not only deeply nourishes the hair but also contributes to an energizing effect, making the hair more vibrant and easier to comb. It is a product designed for those who want to take care of their hair in a simple and effective way.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results, apply the Energy Strengthening Clay Mask to clean, damp hair, evenly distributing the product along the lengths and ends. Leave it on for a few minutes to allow the active ingredients to work deeply, then rinse thoroughly. It is recommended to use the mask once a week or as needed to keep the hair in excellent condition.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat benefits does the Energy Strengthening Clay Mask offer?\u003c\/strong\u003e\u003cbr\u003eThis mask helps to strengthen weak and brittle hair, thanks to the properties of natural clay, contributing to a healthier and shinier appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, the Energy Strengthening Clay Mask is formulated to be used on different hair types, particularly those that require a strengthening and nourishing action.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mask more frequently than once a week?\u003c\/strong\u003e\u003cbr\u003eIt is advisable to follow the usage instructions; however, if the hair is particularly damaged, it may be considered to use it more frequently. For further personalized advice, it is recommended to consult a professional.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911991214404,"sku":"tosg26126061","price":25.71,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858955088196.jpg?v=1784570520"},{"product_id":"spray-lucidante-espressione-genus-115ml","title":"Genus expression polishing spray 115ml","description":"\u003cp\u003eGenus Lucidante Espressione is a hair spray designed to provide instant shine and brilliance to your hair. Ideal for daily use, this product is perfect for those who want an extra touch of light without weighing down their locks. Thanks to its lightweight formula, you can use it at any time of the day for a always polished and radiant look.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Lucidante Espressione is available in a convenient 115 ml format. Its formula is designed to ensure an express shining action, making your hair bright and vibrant. It does not contain heavy ingredients, allowing you to achieve a luminous effect without weighing down the hair structure. This spray is suitable for all hair types and can be used in combination with other styling products.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, spray Genus Lucidante Espressione from a distance of 15-20 cm on dry or damp hair. Distribute the product evenly along the length of your hair, avoiding the roots to prevent weighing down the look. You can also use it as a finishing touch after styling your hair, to enhance the shine and movement of your hairstyle.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat types of hair can use Genus Lucidante Espressione?\u003c\/strong\u003e\u003cbr\u003eGenus Lucidante Espressione is suitable for all hair types, both straight and curly, and can be used to achieve a luminous effect at any time of the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the spray on treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Lucidante Espressione is formulated to be gentle and can be used on chemically treated hair as well. However, it is recommended to read the warnings on the packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the shining effect last?\u003c\/strong\u003e\u003cbr\u003eThe shining effect of Genus Lucidante Espressione is immediate and can last all day, depending on environmental conditions and hair type. For optimal results, it is recommended to reapply if necessary.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911991378244,"sku":"tosg26126063","price":18.86,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858955219268.jpg?v=1784570521"},{"product_id":"genere-espressione-shine-wax-100ml","title":"Genre expression Shine Wax 100ml","description":"\u003cp\u003eGenus Espressione Shine Wax is a hair wax designed to provide a shiny finish and optimal control for everyday styling. Perfect for those who desire a bright and well-defined look, this wax allows for easy shaping of the hair, giving it a healthy and radiant appearance. Ideal for all hair types, it is an essential ally for those who love to experiment with their style without sacrificing naturalness.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Espressione Shine Wax comes in a 100 ml format, with a creamy texture that facilitates application. Among its key points are:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eIntense shine effect for a luminous finish\u003c\/li\u003e\n    \u003cli\u003eElastic moldability that allows for redefining the look throughout the day\u003c\/li\u003e\n    \u003cli\u003eEasy to apply and remove, without sticky residues\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo get the most out of Genus Espressione Shine Wax, take a small amount of product and warm it between your hands. Apply evenly to dry hair, shaping according to your desired style. You can add more product to intensify the shine effect and definition, depending on your needs.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat types of hair can use Genus Espressione Shine Wax?\u003c\/strong\u003e\u003cbr\u003eThis product is suitable for all hair types, offering a shiny effect and optimal moldability, regardless of length or texture.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the wax on damp hair?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to apply Genus Espressione Shine Wax on dry hair to achieve the maximum shine effect and definition. On damp hair, the result may vary.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it easy to remove the product from the hair?\u003c\/strong\u003e\u003cbr\u003eYes, the wax is easily removed with a gentle shampoo, leaving no sticky residues. For optimal cleaning, it is recommended to wash the hair with lukewarm water.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911995670852,"sku":"toss2528992","price":11.04,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/41080foto.jpg?v=1707314488"},{"product_id":"polvere-decolorante-compatta-genus-blue-8x50gr","title":"Compact bleaching powder Genus Blue 8x50gr","description":"\u003cp\u003eThe blue compact bleaching powder by Genus is a product designed for hair professionals, ideal for achieving optimal bleaching results. Thanks to its advanced formula, this powder allows for even lightening of the hair, facilitating the creation of modern and trendy looks. Perfect for those looking to change their hair color, the bleaching powder is a valuable ally in the daily routine of every hairdresser and beauty enthusiast.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Blue Compact Bleaching Powder is available in a convenient pack of 8 sachets of 50 grams each, making it ideal for multiple uses. Its formula is specifically designed to ensure effective bleaching while maintaining hair health. The blue shade helps to neutralize warm undertones, ensuring a cooler and brighter final result. This product is intended for professional use, ensuring high-quality results.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the bleaching powder, mix each sachet with an oxygen activator, following the specific instructions of the product. Apply the mixture to dry, unwashed hair, distributing it evenly. Leave it on for the necessary time, frequently checking the bleaching process. Once the desired result is achieved, rinse thoroughly and proceed with a nourishing treatment to restore hair hydration.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the bleaching powder on previously colored hair?\u003c\/strong\u003e\u003cbr\u003eThe Genus Blue Compact Bleaching Powder is suitable for previously treated hair, but it is advisable to perform a strand test to assess the result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the recommended processing time?\u003c\/strong\u003e\u003cbr\u003eThe processing time varies depending on the hair type and the desired result. It is recommended to check frequently during the process and to follow the product instructions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe for frequent use?\u003c\/strong\u003e\u003cbr\u003eThe bleaching powder is formulated for professional use. It is recommended to follow the warnings on the packaging and consult a professional for regular use.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911995703620,"sku":"tosg26126064","price":28.47,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956005700.jpg?v=1784570520"},{"product_id":"polvere-decolorante-compatta-genus-white-8x50gr","title":"Compact bleaching powder Genus White 8x50gr","description":"\u003cp\u003eThe Genus compact bleaching powder is a high-quality product designed to meet the needs of those who want to lighten their hair professionally. Ideal for salon use or for those looking to achieve excellent results at home, this powder is formulated to ensure effective and even bleaching, allowing you to achieve the desired look without compromising the health of your hair.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Compact Bleaching Powder White is available in a convenient pack of 8 sachets of 50 grams each. Its composition is designed to offer powerful action, allowing optimal results even on dark hair. Thanks to its white formulation, the risk of unwanted reflections is avoided, ensuring a pure and bright lightening. This product is ideal for industry professionals and for those who want a quality result at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Bleaching Powder, it is recommended to mix the powder with a specific activator, following the instructions on the package. The mixing ratio may vary depending on the desired result and hair type. Apply evenly to the hair and leave on for the recommended time, frequently checking the bleaching process. Once the desired result is achieved, rinse thoroughly and proceed with a nourishing treatment for the hair.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the advantages of Genus bleaching powder compared to other products?\u003c\/strong\u003e\u003cbr\u003eThe Genus Compact Bleaching Powder White is formulated to ensure effective and even lightening, minimizing the risk of unwanted reflections thanks to its white composition. It is ideal for those seeking professional results at home.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this powder on already colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus bleaching powder can be used on colored hair, but it is important to perform a test on a small strand to assess the reaction and result. It is advisable to always follow the instructions and warnings on the package.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it safe for frequent use?\u003c\/strong\u003e\u003cbr\u003eThe safety of the Genus bleaching powder depends on proper application and adherence to the instructions. It is recommended not to use the product too frequently and to consult a professional if in doubt. Always read the warnings on the package before use.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911995834692,"sku":"tosg26126065","price":28.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956136772.jpg?v=1784570520"},{"product_id":"maschera-nutriente-al-latte-di-genere-500ml","title":"Nourishing milk mask of gender 500ml","description":"\u003cp\u003eThe Genus Nourishing Milk Mask is a hair treatment designed for those who want to give their hair intense nourishment and softness. Thanks to its formula enriched with milk, this mask is ideal for all hair types, particularly for dry and brittle hair. Using it in your daily beauty routine means taking care of the health of your hair, making it visibly healthier and shinier.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Nourishing Milk Mask is formulated with high-quality ingredients, including milk, known for its nourishing properties. This product is available in a 500 ml format, perfect for prolonged use. Key points include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eEnriched with milk for intensive nourishing action\u003c\/li\u003e\n    \u003cli\u003eImproves the softness and manageability of hair\u003c\/li\u003e\n    \u003cli\u003eSuitable for all hair types, especially dry ones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply the Genus Nourishing Milk Mask to damp hair, evenly distributing the product from roots to ends. Leave it on for a few minutes, then rinse thoroughly with water. It is recommended to use the mask once or twice a week, depending on your hair's needs.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat benefits can I expect from the Genus Nourishing Milk Mask?\u003c\/strong\u003e\u003cbr\u003eThe mask is designed to provide nourishment and softness to the hair, improving its manageability and overall appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Nourishing Milk Mask is also suitable for colored hair, helping to keep it soft and shiny.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it necessary to rinse after application?\u003c\/strong\u003e\u003cbr\u003eYes, after leaving the mask on, it is important to rinse thoroughly to remove the product from the hair.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996064068,"sku":"tosg26126067","price":10.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956267844.jpg?v=1784570521"},{"product_id":"maschera-idratante-genus-argan-1000ml","title":"Genus argan hydrating mask 1000ml","description":"\u003cp\u003eThe Genus Argan Hydrating Mask is a hair treatment designed for those who want to take deep and lasting care of their hair. Thanks to its rich and enveloping formula, this mask is ideal for nourishing and hydrating hair, making it soft and shiny. Perfect for daily use, it is a valuable ally for those who wish to maintain the health and beauty of their locks, especially in the case of dry and brittle hair.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Argan Hydrating Mask is formulated with a selection of high-quality ingredients, including argan oil, known for its nourishing and hydrating properties. This product is available in a convenient 1000 ml size, ideal for prolonged use. Its rich and creamy texture spreads easily on the hair, ensuring deep hydrating action and intensive nourishment. Key points include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eEnriched with argan oil\u003c\/li\u003e\n    \u003cli\u003eDeep hydrating action\u003c\/li\u003e\n    \u003cli\u003eRich and enveloping texture\u003c\/li\u003e\n    \u003cli\u003eConvenient 1000 ml size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply the Genus Argan Hydrating Mask to clean, damp hair. Distribute the product evenly through lengths and ends, avoiding the roots. Leave on for 5-10 minutes, then rinse thoroughly with lukewarm water. It is recommended to use the mask once or twice a week, depending on hair needs, for optimal hydration and a healthy, radiant appearance.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat benefits does argan oil offer in the mask?\u003c\/strong\u003e\u003cbr\u003eArgan oil is known for its nourishing and hydrating properties, helping to make hair softer and shinier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Argan Hydrating Mask is also suitable for colored hair, as it helps maintain hydration and softness without compromising the color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, this mask is formulated to be used on all hair types, particularly dry or damaged hair.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996162372,"sku":"tosg26126069","price":15.04,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956366148.jpg?v=1784570521"},{"product_id":"maschera-ristrutturante-alla-cheratina-genus-1000ml","title":"Restructuring Keratin Mask Genus 1000ml","description":"\u003cp\u003eThe Genus Keratin Restructuring Mask is an intensive treatment designed to care for damaged and weakened hair. Thanks to its formula enriched with keratin, this mask offers a deep restructuring action, restoring shine and vitality to the hair. Ideal for daily use, it proves to be a valuable ally for those who wish to keep their hair healthy and well-groomed, countering signs of stress and external aggressions.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Keratin Restructuring Mask is available in a generous 1000 ml format, perfect for prolonged use. Its composition includes keratin, a fundamental component for hair health, which promotes the restoration of hair structure. This mask is formulated to ensure a regenerating action, making hair stronger and more resilient. It does not contain aggressive ingredients and is suitable for all hair types, including the most delicate ones.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results, apply the Genus Keratin Restructuring Mask to clean, damp hair. Distribute the mask evenly along the lengths and ends, gently massaging. Leave it on for a few minutes to allow the formula to work deeply, then rinse thoroughly. It is recommended to use the mask once or twice a week, depending on hair needs.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of keratin for hair?\u003c\/strong\u003e\u003cbr\u003eKeratin is a natural protein that helps strengthen the hair structure, promoting a healthy and shiny appearance. The Genus Keratin Restructuring Mask harnesses the properties of keratin to improve the health of your hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Keratin Restructuring Mask is formulated to be used on all hair types, including chemically treated or colored hair. However, for specific use or in case of particular scalp conditions, it is always advisable to consult a professional.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the mask more frequently?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to use the Genus Keratin Restructuring Mask once or twice a week. However, if your hair needs a more intensive treatment, you can adjust the frequency based on your personal needs, always keeping in mind the instructions on the packaging.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996227908,"sku":"tosg26126070","price":15.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956431684.jpg?v=1784570521"},{"product_id":"polvere-decolorante-blu-genus-9-toni-500gr","title":"Genus blue bleaching powder 9 tones 500gr","description":"\u003cp\u003eThe Genus Blue Bleaching Powder is a professional product designed to achieve lightening up to 9 shades, ideal for those who want to change their look effectively and safely. Thanks to its powerful formula, it is particularly suitable for dark hair, allowing for brilliant and luminous results. The powder easily integrates into the daily beauty routine, enabling one to express their personality through hair color.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Blue Bleaching Powder is formulated to ensure excellent performance during the lightening process. Key features:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eBlue bleaching powder\u003c\/li\u003e\n    \u003cli\u003eLightens up to 9 shades\u003c\/li\u003e\n    \u003cli\u003ePowerful and professional action\u003c\/li\u003e\n    \u003cli\u003eFormat: 500 gr\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Blue Bleaching Powder, it is necessary to mix the powder with a suitable oxidant, following the instructions on the package. It is recommended to perform a test on a small strand of hair before proceeding with the full application. Apply the mixture to dry hair and follow the indicated processing times, monitoring the lightening process to achieve the desired result.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe to use Genus blue bleaching powder on hair?\u003c\/strong\u003e\u003cbr\u003eThe Genus Blue Bleaching Powder is formulated for professional use and, if used according to the instructions, is safe for hair. It is always advisable to follow the guidelines and perform a preliminary test.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the blue bleaching powder on previously treated hair?\u003c\/strong\u003e\u003cbr\u003eIt is possible to use the Genus Blue Bleaching Powder on previously treated hair, but it is important to assess the health of the hair and follow specific instructions to avoid damage. If in doubt, it is advisable to consult a professional.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the recommended processing time for lightening?\u003c\/strong\u003e\u003cbr\u003eThe processing time may vary based on the desired result and hair type. It is recommended to monitor the process and follow the instructions on the package to achieve the best results.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996522820,"sku":"tosm26125754","price":26.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/40992foto.jpg?v=1707314501"},{"product_id":"maschera-greenus-essential-250ml","title":"Greenus Essential Mask 250ml","description":"\u003cp\u003eThe Genus Greenus Essential Mask is an intensive treatment designed for hair care, ideal for those looking to give new life and vitality to their locks. This mask, suitable for all hair types, perfectly integrates into the daily beauty routine, offering nourishing and regenerating action. Thanks to its formula rich in selected ingredients, it is able to meet the needs of stressed and weakened hair, making it soft and shiny.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Greenus Essential Mask is available in a convenient 250 ml format. Its composition is designed to provide essential and nourishing action, helping to improve hair health. The Greenus line is synonymous with quality and attention to hair well-being, ensuring an effective and gentle treatment.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, it is recommended to apply the mask to damp hair after shampooing. Distribute the product evenly along the length of the hair, paying particular attention to the ends. Leave on for a few minutes, then rinse thoroughly with lukewarm water. For an even deeper treatment, a heat source, such as a hairdryer, can be used during the application time.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat benefits can I expect from the Genus Greenus Essential Mask?\u003c\/strong\u003e\u003cbr\u003eThis mask is designed to nourish and regenerate hair, helping to improve its softness and shine. It is ideal for hair that needs intensive treatment.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Greenus Essential Mask is suitable for all hair types, including colored hair. It helps maintain color brightness and nourishes the hair without weighing it down.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it necessary to rinse the mask after application?\u003c\/strong\u003e\u003cbr\u003eYes, it is recommended to rinse the mask thoroughly after the application time to remove any residues and achieve light and silky hair.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996621124,"sku":"tosg26126071","price":14.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956661060.jpg?v=1784570521"},{"product_id":"balsamo-senza-risciacquo-greenus-essential-150ml","title":"Greenus Essential leave-in conditioner 150ml","description":"\u003cp\u003eThe Genus Leave-In Conditioner from the Greenus Essential line is a treatment designed for the daily care of hair. This conditioner is ideal for those who want to detangle and hydrate their hair without rinsing, making it perfect for use at any time of the day. Its lightweight formula is easily applied to damp hair, helping to keep the hair soft and silky.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Leave-In Conditioner is available in a convenient 150 ml format. Its composition is designed to provide detangling and hydrating action without weighing the hair down. Key points of its formula include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eLightweight and non-greasy formula\u003c\/li\u003e\n    \u003cli\u003eEasy to apply and absorb\u003c\/li\u003e\n    \u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n    \u003cli\u003eNo rinsing required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Leave-In Conditioner, apply a small amount of product to damp hair, distributing it evenly from roots to ends. Rinsing is not necessary. It is recommended to proceed with the desired styling. It can be used daily to keep hair soft and easy to comb.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the conditioner suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Leave-In Conditioner is formulated to be suitable for all hair types, helping to detangle and hydrate without weighing it down.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the conditioner on dry hair as well?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to apply the Genus Leave-In Conditioner to damp hair for best results, but it can also be used on dry hair for additional hydration.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAre there any precautions to follow?\u003c\/strong\u003e\u003cbr\u003ePlease read the precautions on the packaging of the Genus Leave-In Conditioner and, if necessary, consult a professional for further information.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996588356,"sku":"tosg26126072","price":11.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956693828.jpg?v=1784570521"},{"product_id":"genere-espressione-mousse-suprema-300ml","title":"Genre expression supreme mousse 300ml","description":"\u003cp\u003eThe Genus Expression Suprema mousse is an innovative styling product designed for those who want voluminous and well-defined hair. Thanks to its lightweight formula, this foam is ideal for shaping and structuring your hair, making it perfect for any occasion. Usable daily, it is the perfect solution for those seeking a polished and natural look without weighing down the hair.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Expression Suprema mousse is available in a convenient 300 ml format. Its foam texture allows for easy application, ensuring a long-lasting shaping effect. The formula is designed to provide volume and support to the hair, making it easier to manage and style. Ideal for all hair types, this mousse is an essential ally in your beauty routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results, apply the mousse to damp hair, distributing it evenly from roots to tips. Then proceed to style your hair as desired, using a hairdryer or letting it air dry. You can repeat the application for added volume and definition, depending on the style you wish to achieve.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Genus Expression Suprema mousse suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, the mousse is formulated to be used on all hair types, providing volume and definition without weighing down the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mousse on dry hair?\u003c\/strong\u003e\u003cbr\u003eIt is advisable to apply the mousse to damp hair for the best results in terms of volume and styling. However, you can also use it on dry hair to refresh the look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre there any warnings to follow?\u003c\/strong\u003e\u003cbr\u003eWe encourage you to read the warnings on the packaging carefully and, if in doubt, consult a professional for more information.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996752196,"sku":"tosg26126073","price":19.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956857668.jpg?v=1784570522"},{"product_id":"genus-expression-ricci-assoluti-100ml","title":"Genus expression absolute curls 100ml","description":"\u003cp\u003eGenus Expression Ricci Assoluti is a styling cream designed to enhance the natural beauty of curly hair. This product is ideal for those who want to define and enhance their curls, giving them elasticity and softness. Thanks to its specific formulation, it is perfect for daily use, helping to keep curls in order and well-defined without weighing them down.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Expression Ricci Assoluti styling cream is available in a 100 ml format. Its formula is specifically designed for curly hair, helping to maintain their shape and reduce frizz. Among the key ingredients, we find moisturizing and nourishing substances that promote hair health, making it more manageable and shiny. The Expression line by Genus is synonymous with quality and attention to detail, ensuring consistently satisfying results.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results with Genus Expression Ricci Assoluti, apply an adequate amount of product to damp hair, distributing it evenly from roots to tips. It is advisable to use a wide-tooth comb or fingers to help define the curls. Afterwards, you can proceed with air drying or use a diffuser for a more voluminous effect. Repeat the application as needed to keep curls always in order.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this cream suitable for all types of curly hair?\u003c\/strong\u003e\u003cbr\u003eGenus Expression Ricci Assoluti is specifically formulated for curly hair, but it can also be used on wavy hair to improve curl definition and manageability.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the product on dry hair?\u003c\/strong\u003e\u003cbr\u003eIt is advisable to apply Genus Expression Ricci Assoluti on damp hair for the best results. However, it can also be used on dry hair to refresh curls throughout the day.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAre there any warnings to follow?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to carefully read the warnings on the packaging. In case of doubts or sensitivities, it is always advisable to consult a professional.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996817732,"sku":"tosg26126075","price":21.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956923204.jpg?v=1784570522"},{"product_id":"genus-spray-senza-bifasico-2-in-1-250ml","title":"Genus Spray without biphasic 2 in 1 250ml","description":"\u003cp\u003eGenus Bifasico 2 in 1 is an innovative hair styling spray designed to simplify your daily beauty routine. This biphasic product combines the effectiveness of two formulas in one bottle, offering a practical and quick solution for achieving well-defined and cared-for hair without the need for rinsing. Perfect for those who desire versatile and high-quality styling, it adapts to any hair type, making it an indispensable ally in the care and beauty of your hair.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Bifasico 2 in 1 is available in a convenient 250 ml format. Its biphasic formula is designed to provide nourishing and moisturizing action without weighing down the hair. This spray is easy to apply and dries quickly, leaving hair soft and shiny. It is free from parabens and silicones, ensuring gentle and respectful care for your locks.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use Genus Bifasico 2 in 1, shake the bottle well to mix the two phases. Spray evenly onto dry or damp hair from a distance of about 20 cm. You can proceed with your desired styling, using a hairdryer or letting it air dry. No rinsing is required, making this product ideal for daily use.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of Genus Bifasico 2 in 1?\u003c\/strong\u003e\u003cbr\u003eGenus Bifasico 2 in 1 promotes easy combing and adds shine to the hair, making it soft and well-defined without weighing it down.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Genus Bifasico 2 in 1 on treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, Genus Bifasico 2 in 1 is suitable for treated hair as its gentle formula helps maintain hydration and the health of your locks.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs rinsing necessary after application?\u003c\/strong\u003e\u003cbr\u003eNo, Genus Bifasico 2 in 1 is a leave-in product, so you can use it directly on your hair without the need for rinsing.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996850500,"sku":"tosg26126074","price":24.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/genus-hybrid-shake-8.45oz.jpg?v=1785784860"},{"product_id":"genere-expression-leave-in-essenza-200ml","title":"Gender expression leave-in essence 200ml","description":"\u003cp\u003eGenus Expression Leave-In Essence is an innovative hair care treatment designed to provide daily support in managing and maintaining the beauty of your hair. This leave-in product, which does not require rinsing, seamlessly integrates into your beauty routine, making hair softer, more manageable, and shinier. Ideal for all hair types, it is particularly useful for those looking for a practical and quick treatment to apply, without compromising the health and appearance of the hair.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGenus Expression Leave-In Essence is available in a convenient 200 ml format. This treatment is formulated to be easily applicable, ensuring even distribution on the hair. It is free from parabens and silicones, allowing the hair to breathe and maintain its natural beauty. Thanks to its lightweight formula, it does not weigh down the hair and provides a long-lasting effect, helping to improve manageability and reduce frizz.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results with Genus Expression Leave-In Essence, apply an adequate amount of product to damp or dry hair. Distribute evenly along the length of the hair, focusing on the ends. Do not rinse. Proceed with your desired styling. It is recommended to use the product regularly to keep hair in excellent health and to maintain a well-groomed appearance.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of using Genus Expression Leave-In Essence?\u003c\/strong\u003e\u003cbr\u003eGenus Expression Leave-In Essence promotes softness and manageability of the hair, making it easier to comb and improving the overall appearance. It is ideal for those looking for a practical and quick treatment.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Genus Expression Leave-In Essence on dry hair?\u003c\/strong\u003e\u003cbr\u003eYes, the product can be applied to both damp and dry hair, allowing for greater versatility in daily use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAre there any warnings to consider?\u003c\/strong\u003e\u003cbr\u003eIt is advisable to carefully read the warnings on the packaging and, if necessary, consult a professional for further information on the use of the product.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996883268,"sku":"tosg26126076","price":14.81,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858956988740.jpg?v=1784570522"},{"product_id":"genus-expression-elixir-150ml","title":"genus expression elixir 150ml","description":"\u003cp\u003eThe Genus Expression Elixir is a specific hair treatment that stands out for its innovative formula, designed for those who wish to achieve smooth and shiny hair in their daily routine. This smoothing elixir is ideal for anyone looking to improve the appearance of their hair, giving it new life and extraordinary shine.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Expression Elixir is a 150 ml product, formulated to provide a smoothing action that helps make hair softer and silkier. Thanks to its composition rich in high-quality ingredients, this elixir is capable of imparting shine and vitality, enhancing the overall appearance of the hair. The Expression line by Genus is synonymous with effectiveness and attention to detail, for visible and long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo make the most of the Genus Expression Elixir, it is recommended to apply the product to damp hair after washing. Distribute evenly along the length of the hair, avoiding the roots, and proceed with the desired styling. It can also be used on dry hair for an extra touch of shine and softness. For optimal results, it is advised to use it regularly.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of the Genus Expression Elixir?\u003c\/strong\u003e\u003cbr\u003eThe Genus Expression Elixir promotes a smoothing action on the hair, helping to provide shine and softness, making it more manageable and visually appealing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the Genus Expression Elixir on colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Expression Elixir is suitable for colored hair as it helps maintain the shine and vitality of the color without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it necessary to rinse the product after application?\u003c\/strong\u003e\u003cbr\u003eNo, the Genus Expression Elixir does not require rinsing. It can be left on the hair for a lasting effect and increased shine.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996916036,"sku":"tosm26125759","price":16.61,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/41084foto.jpg?v=1707314509"},{"product_id":"genus-seven-shades-1-maschera-color-argento-200ml","title":"Genus Seven Shades 1 silver colored mask 200ml","description":"\u003cp\u003eThe Genus Seven Shades 1 Silver Coloring Mask is an innovative product designed for those who want to refresh and tone their hair with a touch of elegance. Thanks to its semi-permanent formula, this mask offers an intense and luminous color, ideal for enhancing the natural beauty of your hair. Perfect for daily use, it allows you to achieve visible and long-lasting results without compromising the health of your locks.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Seven Shades 1 Silver Coloring Mask is available in a convenient 200 ml format. Its formula is designed to ensure even coverage and a vibrant silver shade, perfect for those who desire a sophisticated look. This product is semi-permanent, meaning the color gradually fades over time, allowing you to experiment without commitment. The mask is enriched with ingredients that help keep hair soft and hydrated, making it shiny and easy to comb.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor optimal application, it is recommended to evenly distribute the Genus Seven Shades 1 Silver Coloring Mask on clean, dry hair. Gently massage to ensure the product penetrates well. Leave it on for the time indicated on the package, then rinse thoroughly with lukewarm water. For best results, it is advisable to wear gloves during application and protect the surrounding skin.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the color of the mask last?\u003c\/strong\u003e\u003cbr\u003eThe Genus Seven Shades 1 Silver Coloring Mask is semi-permanent, so the color tends to fade gradually over time, depending on washing frequency and hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Seven Shades 1 Silver Coloring Mask can be used on treated hair, but it is advisable to perform a strand test to check color compatibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs a follow-up treatment necessary after using the mask?\u003c\/strong\u003e\u003cbr\u003eIt is not mandatory, but to keep hair soft and hydrated, it is advisable to follow up with a conditioner or moisturizing treatment after using the mask.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911996948804,"sku":"tosg26126081","price":16.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957054276.jpg?v=1784570522"},{"product_id":"genus-maschera-colorazione-sette-sfumature-2-violetta-200ml","title":"Genus Seven shades 2 Violet coloring mask 200ml","description":"\u003cp\u003eThe Genus Color Mask Seven Shades 2 Violetta is a semi-permanent coloring mask designed for those who want to enhance their hair with an intense and vibrant shade. Ideal for reviving hair color and adding shine, this mask is perfect for daily use, offering a touch of freshness and originality to your look without compromising the health of your hair.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Color Mask Seven Shades 2 Violetta is available in a convenient 200 ml format. Its formula is specifically designed to provide a semi-permanent coloring that perfectly adapts to different hair types. The Violetta 2 shade is ideal for those seeking a bold and sophisticated effect. Thanks to its composition, this mask not only colors but also helps to keep hair soft and hydrated, making it easy to comb and shiny.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Color Mask Seven Shades 2 Violetta, apply an adequate amount of product to clean, dry hair, distributing evenly from roots to tips. Leave on for the time indicated on the package, then rinse thoroughly with lukewarm water. It is recommended to wear gloves during application to avoid staining the skin. For optimal results, you can repeat the application every 4-6 weeks, depending on the desired color intensity.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the coloring mask effect last?\u003c\/strong\u003e\u003cbr\u003eThe effect of the Genus Color Mask Seven Shades 2 Violetta is semi-permanent and can last up to 6-8 washes, depending on hair type and subsequent treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Color Mask Seven Shades 2 Violetta is suitable for treated hair, but it is advisable to perform a patch test on a small strand to check color compatibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe for frequent use?\u003c\/strong\u003e\u003cbr\u003eThe mask is formulated to be gentle on hair, but it is recommended to follow the usage instructions and warnings on the package. If in doubt, it is always advisable to consult a professional.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911997276484,"sku":"tosg26126082","price":16.72,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957119812.jpg?v=1784570522"},{"product_id":"maschera-colorante-al-caramello-genus-seven-shades-3-200ml","title":"Genus Seven Shades 3 caramel coloring mask 200ml","description":"\u003cp\u003eThe Genus Color Mask Seven Shades 3 Caramel is an ideal solution for those who want to enhance their hair color with a warm and enveloping shade. This semi-permanent color mask is perfect for anyone looking to elevate their everyday look, offering even coverage and intense shine. Thanks to its gentle formula, it is suitable for treated hair and helps keep the hair soft and silky.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Color Mask Seven Shades 3 Caramel is available in a convenient 200 ml format. Its innovative formula allows for a Caramel 3 shade, ideal for those who love warm and natural colors. The mask is semi-permanent, meaning the color fades gradually over time, allowing for experimentation without commitment. It is ammonia-free, ensuring a gentler application on the hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Color Mask Seven Shades, it is advisable to wash the hair with a gentle shampoo and towel-dry it. Apply the mask evenly to the hair, distributing it well from roots to tips. Leave it on for the time indicated on the package, usually between 20 and 30 minutes, depending on the desired intensity. Finally, rinse thoroughly with lukewarm water until the water runs clear.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the color of the Genus color mask last?\u003c\/strong\u003e\u003cbr\u003eThe Genus Color Mask Seven Shades has a semi-permanent duration, meaning the color will gradually fade over time, depending on how often the hair is washed and the type of shampoo used.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Color Mask is formulated to be gentle and can be used on treated hair as well. However, it is always advisable to perform a patch test on a small strand before full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre there any precautions to follow?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to read the warnings on the package carefully before use. In case of doubts or special conditions, it is always best to consult a professional in the field.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911997309252,"sku":"tosg26126083","price":16.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957152580.jpg?v=1784570522"},{"product_id":"maschera-colorante-genus-seven-shades-4-rame-200ml","title":"Genus Seven Shades 4 copper coloring mask 200ml","description":"\u003cp\u003eThe Genus Color Mask Seven Shades 4 Copper is an innovative product designed for those who want to enhance their hair with a warm and enveloping shade. This semi-permanent color mask offers a simple and practical way to refresh hair color, making it bright and vibrant. Ideal for daily use, it perfectly integrates into your beauty routine, giving a polished and healthy appearance.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Color Mask Seven Shades 4 Copper is available in a 200 ml format and features a formula specifically designed to ensure easy and even application. The copper shade 4 is perfect for those who desire an intense and bright color. This product is semi-permanent, which means the color gradually fades over time, allowing for experimentation without commitment. It is ammonia-free, reducing the risk of damaging hair during the coloring process.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply the Genus Color Mask Seven Shades 4 Copper to clean, dry hair. Distribute the product evenly throughout the length of the hair, ensuring that every strand is covered. Leave it on for the time indicated on the package, then rinse thoroughly with lukewarm water. It is advisable to follow up with a nourishing conditioner to keep hair soft and shiny.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the color of the color mask last?\u003c\/strong\u003e\u003cbr\u003eThe Genus Color Mask Seven Shades 4 Copper is semi-permanent, so the duration of the color may vary depending on hair type and washing frequency. In general, the color tends to fade gradually over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Color Mask Seven Shades 4 Copper can be used on treated hair, but it is always advisable to perform a patch test on a small strand to check the product's compatibility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it necessary to wear gloves during application?\u003c\/strong\u003e\u003cbr\u003eYes, it is recommended to wear gloves during the application of the color mask to protect your hands from staining and to ensure greater comfort during the process.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911997342020,"sku":"tosg26126084","price":16.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957185348.jpg?v=1784570522"},{"product_id":"maschera-colorante-genus-seven-shades-5-beige-200ml","title":"Genus Seven Shades 5 beige coloring mask 200ml","description":"\u003cp\u003eThe Genus Color Mask Seven Shades 5 Beige is an innovative product designed for those who want to refresh their hair color in a simple and practical way. This semi-permanent color mask offers an elegant beige shade, ideal for those seeking a natural and luminous effect. Perfect for daily use, it is an excellent solution for enhancing one's beauty without compromising hair health.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Color Mask Seven Shades is available in a 200 ml format and features a formula specifically designed to ensure easy and even application. The beige shade 5 perfectly adapts to different base colors, providing warm and luminous highlights. This product is semi-permanent, meaning the color gradually fades over time, allowing for a change of look without commitment. Its composition is enriched with ingredients that promote softness and shine, making hair visibly healthier.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results with the Genus Color Mask Seven Shades, it is recommended to apply the product to clean, dry hair. Evenly distribute the mask along the entire length of the hair, gently massaging to promote color absorption. Leave on for about 15-30 minutes, depending on the desired intensity, then rinse thoroughly with lukewarm water. It is advisable to use gloves during application to avoid staining hands.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the color of the Genus mask last?\u003c\/strong\u003e\u003cbr\u003eThe Genus Color Mask Seven Shades is semi-permanent, and the color tends to fade gradually over time, generally after 6-8 washes, depending on hair type and the products used.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the mask on treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Color Mask is suitable for treated hair as well. However, it is recommended to perform a strand test before full application to check compatibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe for frequent use?\u003c\/strong\u003e\u003cbr\u003eThe mask is formulated to be gentle on hair and can be used regularly. It is recommended to follow the instructions on the packaging and consult a professional in case of doubts.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911997374788,"sku":"tosg26126085","price":16.72,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957218116.jpg?v=1784570523"},{"product_id":"genus-seven-shades-maschera-color-cioccolato-7-200ml","title":"Genus Seven Shades chocolate color mask 7 200ml","description":"\u003cp\u003eThe Genus Seven Shades 7 coloring mask in the Chocolate shade is an innovative product designed for those who want to refresh their hair color in a simple and practical way. Ideal for daily use, this mask not only colors but also nourishes and hydrates the hair, giving it a healthy and shiny appearance. Perfect for those seeking a touch of elegance and sophistication in their hair, the mask is suitable for all hair types and easily integrates into the beauty routine.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Seven Shades 7 coloring mask is available in a 200 ml format and features a semi-permanent formula that offers an intense and enveloping Chocolate shade. Thanks to its composition rich in nourishing ingredients, this mask helps keep hair soft and silky, while the color blends naturally with the hair. It is an ideal solution for those who want vibrant color without compromising hair health.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results with the Genus Seven Shades 7 coloring mask, apply an adequate amount of product to clean, dry hair. Distribute the mask evenly, paying particular attention to the lengths and ends. Leave on for the time indicated on the packaging, then rinse thoroughly with lukewarm water. It is recommended to use gloves during application to avoid staining the skin.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Genus Seven Shades 7 coloring mask suitable for treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, the mask is formulated to be used on all hair types, including treated hair. However, it is advisable to perform a test on a small strand before full application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does the color last after application?\u003c\/strong\u003e\u003cbr\u003eThe duration of the color may vary depending on hair type and washing frequency. In general, the mask offers a semi-permanent color that can last up to 6-8 washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the mask multiple times a week?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Seven Shades 7 coloring mask can be used regularly. However, it is advisable to follow the instructions on the packaging and monitor the condition of the hair to avoid excessive exposure to the color.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911997440324,"sku":"tosg26126086","price":16.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957283652.jpg?v=1784570522"},{"product_id":"crema-colorante-permanente-genus-100-ml-1-0","title":"Genus permanent coloring cream 100 ml 1.0","description":"\u003cp\u003eThe Genus Permanent Hair Color Cream 1.0 is an ideal solution for those who desire an intense and long-lasting color for their hair. This dye, in the shade 1.0 natural black, offers optimal coverage of gray hair and allows you to achieve a professional look right at home. Thanks to its creamy formula, the cream is easy to apply, ensuring an even distribution of color and a bright, natural result.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Permanent Hair Color Cream 1.0 is available in a convenient 100 ml format. Its composition is designed to ensure long-lasting coloring while maintaining the softness and shine of the hair. Key points include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eShade 1.0: natural black\u003c\/li\u003e\n    \u003cli\u003ePermanent coloring for a long-term result\u003c\/li\u003e\n    \u003cli\u003eCreamy formula for easy and precise application\u003c\/li\u003e\n    \u003cli\u003e100 ml format, ideal for a complete application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Permanent Hair Color Cream, carefully follow the instructions on the package. In general, it is recommended to mix the color cream with its activator, apply the mixture to dry, clean hair, and leave it on for the indicated time. After the processing time, rinse thoroughly until the water runs clear. For optimal results, it is advisable to use a specific conditioner after coloring.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Genus Permanent Hair Color Cream suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThe Genus Permanent Hair Color Cream is formulated to be used on various hair types, but it is always advisable to perform a patch test on a small strand before full application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does the color last after application?\u003c\/strong\u003e\u003cbr\u003eThe coloring is permanent and, if maintained with specific products for colored hair, can last several weeks, keeping the color vibrant and bright.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the color cream on previously treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Permanent Hair Color Cream can be used on previously treated hair, but it is important to follow the instructions and consider the condition of the hair to avoid damage. It is advisable to consult a professional in case of doubts.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911997473092,"sku":"tosg26126087","price":5.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957316420.jpg?v=1784570523"},{"product_id":"crema-colorante-permanente-genus-100-ml-3-0","title":"Genus permanent coloring cream 100 ml 3.0","description":"\u003cp\u003eThe Genus Permanent Hair Color Cream 3.0 is an ideal solution for those who want to achieve an intense and long-lasting hair color. This hair color cream, in the shade 3.0 natural brown, perfectly integrates into the daily beauty routine, offering a professional result right at home. Thanks to its creamy formula, it applies easily and ensures even coverage, giving hair a healthy and radiant appearance.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Permanent Hair Color Cream 3.0 is available in a convenient 100 ml format. Its composition is designed to ensure long-lasting and high-quality coloring. Key points include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eShade 3.0: natural brown, perfect for those seeking a classic and refined color.\u003c\/li\u003e\n    \u003cli\u003ePermanent coloring: for results that last over time.\u003c\/li\u003e\n    \u003cli\u003eCreamy formula: facilitates application and ensures even color distribution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best results with the Genus Permanent Hair Color Cream, follow these simple instructions:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003ePrepare clean, dry hair before application.\u003c\/li\u003e\n    \u003cli\u003eWear protective gloves to avoid staining the skin.\u003c\/li\u003e\n    \u003cli\u003eApply the color cream evenly, starting from the roots and working towards the tips.\u003c\/li\u003e\n    \u003cli\u003eLeave on for the time indicated in the instructions, then rinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the color last with Genus Permanent Hair Color Cream?\u003c\/strong\u003e\u003cbr\u003eThe color is permanent and can last for several weeks, depending on hair care and washing frequency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use Genus Permanent Hair Color Cream on already colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, it is possible to apply the color cream on treated hair, but it is recommended to perform a strand test to check the final result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it necessary to do an allergy test before use?\u003c\/strong\u003e\u003cbr\u003eYes, it is always recommended to perform an allergy test 48 hours before application to ensure the safety and tolerability of the product.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911997538628,"sku":"tosg26126088","price":5.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957381956.jpg?v=1784570523"},{"product_id":"crema-colorante-permanente-genus-100-ml-4-0","title":"Genus permanent coloring cream 100 ml 4.0","description":"\u003cp\u003eThe Genus Permanent Coloring Cream 4.0 is an ideal solution for those looking to change their look with a natural brown shade. This hair dye offers long-lasting color, perfect for covering gray hair or simply refreshing your natural color. Thanks to its creamy formula, it applies easily and evenly, ensuring professional results even at home.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Permanent Coloring Cream 4.0 is available in a convenient 100 ml format. The shade 4.0 is a natural brown that perfectly suits various skin tones, providing a bright and healthy appearance. The formula is designed to ensure complete coverage and long-lasting color, keeping hair soft and silky. Additionally, its creamy consistency makes application easier and reduces the risk of dripping.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Permanent Coloring Cream 4.0, it is advisable to carefully follow the instructions on the package. In general, it is recommended to wear protective gloves and apply the cream to dry, unwashed hair. Distribute the product evenly, gently massaging to ensure complete coverage. After the indicated processing time, rinse thoroughly with lukewarm water and proceed with a conditioning treatment to keep hair hydrated and shiny.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Genus Permanent Coloring Cream 4.0 suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThe Genus dye is formulated to be used on various hair types, but it is always advisable to perform a sensitivity test before application to avoid unwanted reactions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does the color last after application?\u003c\/strong\u003e\u003cbr\u003eThe Genus Permanent Coloring Cream 4.0 offers long-lasting color, but the actual duration may vary depending on hair type and washing frequency. It is recommended to use specific products for colored hair to prolong the vibrancy of the color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use the coloring cream if I have previously dyed my hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Permanent Coloring Cream 4.0 can be used on previously dyed hair. However, it is important to follow the instructions and consider the current color of the hair to achieve the desired result. It is advisable to consult a professional in case of doubts.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911997571396,"sku":"tosg26126089","price":5.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957414724.jpg?v=1784570523"},{"product_id":"crema-colorante-permanente-genus-100-ml-7-0","title":"Genus permanent coloring cream 100 ml 7.0","description":"\u003cp\u003eThe Genus Permanent Coloring Cream 7.0 is an ideal solution for those who desire a natural and long-lasting blonde color for their hair. This coloring cream is designed to provide effective coverage and intense color payoff, perfect for anyone looking to refresh their daily look. Thanks to its creamy formula, application is simple and enjoyable, making coloring a moment of care and beauty.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Permanent Coloring Cream 7.0 features a natural blonde shade, ideal for those seeking a bright and natural result. Formulated to ensure permanent coloring, this cream offers optimal coverage of gray hair and long-lasting color. The 100 ml size is perfect for a complete application, ensuring that every strand is treated with care. Among the key points, its creamy consistency facilitates application, allowing for even distribution of the product.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Permanent Coloring Cream 7.0, it is advisable to carefully follow the instructions on the package. In general, it is recommended to mix the coloring cream with its activator, applying the mixture to dry, unwashed hair. Distribute the product evenly with a brush, ensuring that every strand is covered. After the indicated processing time, rinse thoroughly with lukewarm water and proceed with a conditioning treatment to keep the hair soft and shiny.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the color of the Genus Permanent Coloring Cream 7.0 last?\u003c\/strong\u003e\u003cbr\u003eThe duration of the color can vary based on several factors, such as hair type and post-coloring care practices. However, this cream is formulated to ensure long-lasting coloring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the Genus Permanent Coloring Cream 7.0 on already colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, it is possible to use this coloring cream on previously treated hair. It is advisable to perform a patch test on a small strand to check the product's compatibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe to use the Genus Permanent Coloring Cream 7.0 during pregnancy?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to consult a professional before using any coloring product during pregnancy. It is important to read the warnings on the package for further information.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47911999373636,"sku":"tosg26126092","price":5.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957611332.jpg?v=1784570523"},{"product_id":"crema-colorante-permanente-genus-100-ml-9-0","title":"Genus permanent coloring cream 100 ml 9.0","description":"\u003cp\u003eThe Genus Permanent Coloring Cream 9.0 is a high-quality hair dye designed to provide long-lasting and intense color. This coloring cream is ideal for those who want to achieve a very light blonde, perfect for brightening the face and giving a fresh and radiant appearance. Thanks to its creamy formula, the Genus Coloring Cream is easy to apply, ensuring even coverage and a professional result right at home.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Permanent Coloring Cream 9.0 features a very light blonde shade, perfect for those seeking a bright and sophisticated look. The 100 ml format is ideal for a complete application, ensuring enough product for medium-length hair. Its formula is designed to guarantee permanent coloring, helping to maintain vibrant color over time. Additionally, the creamy consistency facilitates application, allowing for precise coverage even at the roots.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus Permanent Coloring Cream 9.0, follow these simple instructions: \n1. Prepare the product by mixing the coloring cream with its activator, following the instructions on the package.\n2. Wear protective gloves to avoid staining the skin.\n3. Apply the mixture to dry, unwashed hair, starting from the roots and distributing evenly to the tips.\n4. Leave on for the recommended time, then rinse thoroughly with lukewarm water until the water runs clear.\n5. Follow up with a hair conditioner to keep the hair soft and hydrated.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between a permanent coloring cream and a temporary one?\u003c\/strong\u003e\u003cbr\u003eThe Genus Permanent Coloring Cream 9.0 offers long-lasting color that withstands washes, while temporary dyes tend to fade after a few washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the coloring cream on already dyed hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Permanent Coloring Cream 9.0 can be used on already colored hair, but it is advisable to perform a strand test to check the final result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it necessary to do an allergy test before application?\u003c\/strong\u003e\u003cbr\u003eYes, it is always recommended to perform an allergy test 48 hours before using the Genus Permanent Coloring Cream to ensure the product's safety. Always consult the warnings on the package.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47912000586052,"sku":"tosg26126094","price":5.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957775172.jpg?v=1784570523"},{"product_id":"crema-colorante-permanente-genus-100-ml-8-0","title":"Genus permanent coloring cream 100 ml 8.0","description":"\u003cp\u003eThe Genus 8.0 permanent hair color cream is the ideal choice for those who desire a natural light blonde, offering effective and long-lasting coverage for hair. Thanks to its creamy formula, it applies easily, ensuring a uniform and radiant result. Perfect for daily use, this dye is suitable for those looking to enhance their natural beauty without compromising on quality.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eThe Genus Permanent Color Cream 8.0 is available in a 100 ml format, ideal for a complete application. The shade 8.0 offers a natural light blonde, perfect for those who want to lighten their hair while maintaining an authentic look. Its creamy formula allows for easy application and even color distribution, contributing to a bright and long-lasting final result.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTo use the Genus 8.0 color cream, it is necessary to mix the product with its developer according to the proportions indicated on the package. Apply the mixture to dry, clean hair, distributing it evenly. Leave it on for the recommended time, then rinse thoroughly until the water runs clear. Finally, it is advisable to use a specific conditioner for colored hair to maintain shine and hair health.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this color cream suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eThe Genus Permanent Color Cream 8.0 is formulated to be used on various hair types, but it is recommended to perform a patch test on a small strand before full application to check compatibility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long should I leave the color cream on?\u003c\/strong\u003e\u003cbr\u003eThe recommended processing time for the Genus Permanent Color Cream 8.0 is indicated on the package. It is important to follow the instructions to achieve the best possible result.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this color cream if I already have dyed hair?\u003c\/strong\u003e\u003cbr\u003eYes, the Genus Permanent Color Cream 8.0 can be used on already dyed hair, but it is advisable to consult a professional to assess compatibility and the final result.\u003c\/p\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47912000618820,"sku":"tosg26126093","price":5.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/5256\/1969\/files\/sup_8858957807940.jpg?v=1784570523"}],"url":"https:\/\/onebioshop.com\/en\/collections\/genus-capelli.oembed","provider":"OneBioShop","version":"1.0","type":"link"}